Senior Analyst in Marketing Performance

Join the Mitsubishi Motors North America (MMNA) Team!          At Mitsubishi Motors NA, we are driving innovation, quality, and excellence in the automotive industry. Our commitment to delivering cutting-edge vehicles goes hand in hand with our dedication to fostering a dynamic and inclusive work environment.          Our team members are the driving force behind our success, and we believe in empowering individuals to contribute their unique skills and perspectives. We are a collaborative and forward-thinking team that values diversity, creativity, and continuous improvement.           At MMNA, your career is not just a job but a journey of growth. Benefit from ongoing employee development programs, contribute to our impactful Community Relations initiatives, and enjoy a range of employee benefits that make your experience with us exceptional.          Be part of a company proud of its heritage and excited about the future where together, we shape the future of mobility and drive success in every mile.          Summary of the Role:          As a Senior Analyst in Marketing Performance, you're on the front lines of ensuring our marketing efforts hit the mark. Your mission? To dissect and elevate our integrated campaigns and strategies. Armed with data-driven insights, you'll unlock the secrets to boosting performance across every marketing channel. Your work isn't just about numbers—it's about empowering our team to make strategic decisions that propel us forward. Ready to make a real impact? Join us in shaping the future of our marketing success.          This role will report to VP and Chief Marketing Officer.          Responsibilities:     

• Develop and monitor marketing dashboard for KPI reporting and provide daily highlights.
• Analyze campaign results and identify opportunities for improvement, providing insights to program leads.
• Create ad-hoc reports for Marketing team as needed.
• Maintain Marketing KPI tracking and distribute reporting weekly and monthly.
• Translate business issues into data analysis to support operations and meet targets.
• Serve as data systems/platform expert for the department.
• Monitor and evaluate marketing campaign performance across various channels.

Collaboration:     

• Develop key performance metrics and target projections for marketing campaigns with agency partners.
• Collaborate with other departments and external partners to establish consistent reporting.
• Establish testing plans with program leads and analyze results.
• Collaborate with cross-functional teams to align efforts and achieve common goals.

Thought Leadership:     

• Communicate findings and insights to non-technical stakeholders clearly.
• Design and implement A/B tests to optimize marketing strategies.
• Analyze test results and make data-driven recommendations.
• Conduct competitive analysis to benchmark marketing performance.
• Stay informed about industry trends and emerging technologies.
• Recommend new tools to enhance analytical capabilities.

Required Qualifications:     

• 3+ years of experience in marketing analytics or similar.
• Proficient in Excel, Google Analytics (GA4), Tableau, and business intelligence platforms.
• Strong understanding of marketing performance metrics (e.g., site sessions, leads, conversions).
• Analytical and quantitative skills with the ability to derive actionable insights from data.
• Familiarity with A/B testing and statistical concepts.
• Excellent communication skills for technical and non-technical audiences.
• Detail-oriented with strong time management skills.
• Familiar with statistical techniques like trend analysis, hypothesis testing, and regression.
• Comfortable adapting to new performance metrics and data sources.

Profile Differentiators:     

• Strong critical thinking and analytical skills. 
• Excellent verbal and written communication skills.
• Ability to translate quantitative and qualitative data into compelling stories.
• Ability to collaborate across teams and agencies on creation and implementation of marketing strategies.  

Perks and Benefits: 

• Family First: Enjoy comprehensive healthcare coverage, including medical, dental, and vision plans.
• Be a Proud Mitsubishi Ambassador: Take advantage of our Discounted Employee Lease Car program, covering insurance, maintenance, and registration fees, with no down payment or credit check required.
• Secure Your Future: Benefit from our 401(k) with Company match and annual contributions based on years of service.
• Fuel Your Growth: Access professional development opportunities, including training, tuit