SiaXperience Web Analyst

Company Description

Sia Partners is a next-generation consulting firm dedicated to creating state-of-the-art narratives for transformation and innovation and deploying them at scale. Our goal is to deliver superior value and tangible results to our clients as they navigate the digital revolution and achieve transformations which generate a positive impact. Our global footprint and expertise in more than 40 sectors and services allow us to enhance our clients’ businesses worldwide. We guide their projects and initiatives in strategy, business transformation, IT & digital strategy, and Data Science. 

SiaXperience is the experience Design Agency of Sia Partners. We are creators and innovators who shape unique experiences. We have over 300 employees dedicated to creative and design activities, spread over 10 design centers worldwide, who join forces under a single brand, SiaXperience, a new leader in creative and design consulting services.    

Why Join The Sia Village?

Excellence | Entrepreneurship | Innovation | Teamwork | Care & Support | Employee Wellbeing

These are the six core values that guide all our actions. As an expression of our values, our Sia Village concept describes our commitment to fostering a sense of community within and among our offices. We believe that knowledge sharing is the key, not only to innovation, but to the growth and development of our people.

Your experience at Sia Partners will be enriched by a(n):  

• Entrepreneurial journey
• Career advocacy program that supports achieving professional development goals through guidance, and real-time feedback
• Continuous learning & development opportunities
• Diversity, equity, and inclusion programs with an ever-growing list of global affinity initiatives
• Annual seminar, an in-person value-add experience, that allows you to network with colleagues throughout North America

Job Description

We are seeking an experienced Web Analytics Consultant to help our clients test and optimize their digital performance, driven by robust data gathering and testing practices. You will bring a strong understanding of modern testing methodologies, web technologies, and problem-solving skills to identify issues and recommend data-driven solutions. This role will work across the technical spectrum, and interface with other teams such as designers, marketers, and engineers. An ability to manage multiple projects and always think a few steps ahead will be crucial to success in this role.  

Responsibilities

• Develop and implement data analytics strategies that align with client objectives, helping clients make data-driven decisions 

• Set up and configure web analytics tools (e.g., Google Analytics, Adobe Analytics) and tracking tags to ensure accurate data collection 

• Optimize clients’ digital strategies by leveraging data insights and testing methodologies 

• Collaborate with UX/UI designers, data analysts, and marketing teams to convey on digital goals, build strategy roadmaps, and provide actionable steps to achieve desired outcomes 

• Build reports and dashboards to explain technically complex subjects using data visualization to both technical and non-technical audiences 

• Analyze existing web assets to identify areas of improvement, and align with marketing and analytical teams to understand priorities of importance 

• Develop best practice guidelines as it relates to digital products and strategies, and be able to explain how new guidelines will improve overall performance 

• Collaborate with appropriate stakeholders to develop custom analytics and testing solutions as needed 

• Keep transparent communication between Sia and client to present findings, insights, and progress reports as needed 

• Analyze industry trends and identify how to tailor certain strategies to improve digital performance 

• Identify gaps in existing data-gathering practices and work with team members to build new practices  

Qualifications

• 4+ years of hands-on data analytics experience, with a focus in helping marketing teams drive key business goals 

• 2+ year of experience in a web analytics role 

• An expert in executing A/B testing, multivariate testing, split testing 

• Bachelor's degree in analytics, data science, marketing, or a related field. Advanced degrees or relevant certifications (e.g., Google Analytics, Adobe Analytics) are a plus. 

• Ability to create clear and compelling data visualizations using tools like Tableau, Power BI, or Data Studio 

• Strong analytical skills and expertise in data analysis tools and