Associate Director, Campaign Process & Planning (Contractor)

Team Name:

Marketing

Job Title:

Associate Director, Campaign Process & Planning (Contractor)

Requisition ID:

R026140

Job Description:

Job Title: Associate Director, Campaign Process & Planning (Contractor)
Reporting To: Senior Director, Campaign Operations
Department: Marketing

Contract Length: 12 months (with potential to extend)

Start Date: Immediate preferred
Location: Irvine, CA (Hybrid) preferred, but we are open to remote candidates

This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company.

Your Platform

Best known for iconic video game universes including Warcraft®, Overwatch®, Diablo®, and StarCraft®, Blizzard Entertainment, Inc. (www.blizzard.com), a division of Activision Blizzard, which was acquired by Microsoft (NASDAQ: MSFT), is a premier developer and publisher of entertainment experiences. Blizzard Entertainment has created some of the industry’s most critically acclaimed and genre-defining games over the last 30 years, with a track record that includes multiple Game of the Year awards. Blizzard Entertainment engages tens of millions of players around the world with titles available on PC via Battle.net®, Xbox, PlayStation, Nintendo Switch, iOS, and Android.

Your Mission
As an Associate Director of Campaign Process & Planning (Contractor), you will play a pivotal role in helping to shape and scale a brand-new team responsible for delivering operational excellence across Blizzard’s highest priority marketing campaigns. You’ll help define scalable workflows and surface quick wins that elevates Blizzard to execute bold, global campaigns with speed, clarity, and confidence, setting us up for long-term success across franchises, while driving continuous improvement at every step.

This is a hands-on, highly collaborative role, helping us architect the how of campaign delivery. You’ll map the end-to-end campaign process, define clear roles and responsibilities, implement leadership reporting structures, and help codify Blizzard’s campaign rhythm of business. This role is all about bringing structure and consistency to our work - ensuring every campaign kicks off with clarity, tracks to meaningful metrics, and lands with confidence.

Important context: Campaign Operations launched in July, so we’re still in discovery mode - actively building our ways of working from the ground up. We need senior-level operational support to plug immediate gaps while we stand up the foundations for the future. This role is critical to ensuring momentum and structure during a pivotal ramp-up period.

Responsibilities
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
Process and Rhythm of Business Clarity:

• Map the campaign process end-to-end for P0s and P1s - including dependencies, sub-processes, handoffs, and decision gates
• Identify gaps, duplications, or inefficiencies in current ways of working and propose improvements
• Own the documentation and playbooks for our GTM process, with checklists and guidelines at each stage of the process
• Contribute to long-term planning by mapping requirements for future tools, team capabilities, or workflows
• Define and implement the marketing RoB (Rhythm of Business) aligned with other teams within Blizzard and external partners

Reporting:

• Define and operationalize the campaign reporting rhythm - who inputs what, when, and how; who sets up the meetings
• Own the end-to-end process for reporting into senior executive forums
• Build and maintain decks, formats, and templates used across leadership touchpoints
• Document and standardize reporting workflows to ensure predictability and clarity
• Heavy consult/partnership with Strategy and Analytics to embed reporting rhythms, goal setting, prioritization and resourcing frameworks, and success metrics/KPIs into our processes
• Lead areas of special projects or cross-functional priorities as assigned by the Director

Efficiencies & Enablement:

• Partner with AI team to Identify and recommend opportunities for AI-driven automation to reduce duplication of work and streamline processes
• Partner with our MCP Specialist to catalogue, audit, and assess all tools being used across Marketing and where we can streamline or save costs
• Own tooling renewals, review contracts and team requirements, and work closely with the Procurement team
• Partner with internal teams to troubleshoot and resolve system access issues, ensuring teammates have the tools and permissions they need to work effecti