Marketing Specialist, Marketplace (Remote)

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.  
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram, Twitter or Facebook. Join our talent network to learn more about job opportunities and company news.
Geotab cares about your safety. You may be required to be vaccinated based on the nature of your work (ex: travel requirements) or due to changing local governmental health requirements.
Who you are:
We are always looking for amazing talent who can contribute to our growth and deliver results! Geotab is seeking a Marketing Specialist, Marketplace who will be responsible for the development and execution of marketing plans to reach specified targets from brand awareness to product/plan/system promotion, as well as owning the onboarding of Marketplace partners globally. If you love technology, and are keen to join an industry leader — we would love to hear from you!

What you’ll do:
As a Marketing Specialist you will be able to grasp Partner/Reseller behavior trends and generate creative ideas. You will utilize specialized marketing concepts, principles and tactics.

How you’ll make an impact:

• Brainstorm and develop ideas for internal or external marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.).
• Liaise with Resellers, Partners, and internal staff to execute promotional events and campaigns.
• Plan and execute initiatives to reach the target audience through appropriate channels (e.g. social media, e-mail).
• Manage Marketplace Partners onboarding globally; manage the Marketplace marketing onboarding process for new Marketplace Partners from start to finish, present the onboarding requirements and be available to answer questions and provide recommendations and content writing support throughout the onboarding process, review submitted marketing materials to assess the content and design quality, providing feedback and edits to help them improve when necessary, and guide Partners to create their solution page in the Partner Portal, assisting them with writing and editing their content to ensure a quality product page. 
• Collaborate with marketing and other internal teams to coordinate brand awareness and marketing efforts.
• Maintain a working relationship with all Marketplace Partners post-launch, helping them update documents and improve marketing materials when needed.

What you’ll bring to this role:

• 3-5 years of experience as a Marketing Specialist or a similar role.
• Knowledge of HTML, CSS and web development tools.
• Demonstrable experience in marketing data analytics and tools.
• Thorough understanding of marketing elements (i.e. traditional and digital marketing such as SEO/Social media) and market research methods.
• Experience working within a technical or engineering organization/knowledge of the high-technology industry is an asset.
• Creative mindset.
• Able to work well under pressure and respond to fast changing priorities and deadlines.
• Entrepreneurial mindset and comfortable in a flat organization.

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