Director, Sales Enablement

At HSA Bank, we’re working toward a world where everyone is empowered to save for a healthy future. Our offerings in the healthcare savings space drive down healthcare costs, increase access, and assist with decision-making for consumers, health plans, partners, and advisors. 

Are you ready to join us?

The Director of Sales Enablement is responsible for building and deploying programs and initiatives that enable customer-facing teams to execute the core-aspects of their jobs more effectively, especially as it relates to selling and revenue performance. You will be responsible for supporting the sales team by building sales reporting, sales content, sharing enablement best practices, and developing training and support client reporting. You will design and deliver a broad range of strategic sales training programs; the objectives being to
reduce ramp time, increase consistency of overachieving sales quota and expand our reach across the vast addressable market.

Job Summary

The Director of Sales Enablement is responsible for building and deploying programs and initiatives that enable customer-facing teams to execute the core-aspects of their jobs more effectively, especially as it relates to selling and revenue performance. You will serve as a strategic bridge between sales, marketing and partnerships, be responsible for supporting the sales team by building sales report, optimizing our go-to-market, sharing enablement best practices, leveraging data to improve processes, and supporting on-going growth projects. The objectives being to reduce ramp time, increase consistency of overachieving sales quota and expand our reach across the vast addressable market.

What you will do

• Program design of new sales enablement initiatives and ability to tie metrics and KPI’s that align to optimize sales business growth and impact.

• Analyze sales performance data to identify areas for improvement and make recommendations for sales process improvements.

• Make recommendations and work alongside the growth team to develop dashboards or reporting to guide sales activities.

• Collaborate with sales and marketing teams to ensure consistency in messaging and sales strategies.

• Work with sales leadership to ensure we have the best and effective reporting.

• Assist with sales training and onboarding programs that align with the company's sales and revenue goals.

• Develop and maintain a sales enablement and marketing content library.

• Collaborate with the sales and marketing team to identify gaps in knowledge or skills and develop training plans to address those gaps.

• Partner with stakeholders to identify sales processes improvement opportunities and implement them.

• , included, but not limited toWork with member care issues andimplementation and onboarding to , identify trends and work with operations to enhance the member experience

Skills and Abilities

• Exceptionally experience in sales enablement, revenue-facing roles, sales training, or sales support, marketing support and a demonstrated knowledge of best practices, methodologies, and technologies in each of these areas.

• Measurable experience with having a positive impact on business outcomes, such as win rate, quota attainment, length of sales cycle, etc.

• Experience in executing change management initiatives with established approaches.

• Knowledgeable in Hubspot and Salesforce.

Education Qualifications

• Bachelor’s degree preferred, or equivalent experience

Experience Qualifications:

• 5-7 years of experience

The estimated salary range for this position is $110,000USD to $140,000USD. Actual salary may vary up or down depending on job-related factors which may include knowledge, skills, experience, and location. In addition, this position is eligible for incentive

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Webster Financial Corporation and its subsidiaries (“Webster”) are equal opportunity employers that are committed to sustaining an inclusive environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, marital status, national origin, ancestry, citizenship, sex, sexual orientation, gender identity and/or expression, physical or mental disability, protected veteran status, or any other characteristic protected by law.