Sr. Director, Influencer Marketing

Department: Creators & Casting

Employment Type: Full Time

Location: New York

Reporting To: SVP, Social & Influencer

Description

Day One Agency—AdAge’s #4 on the A-List —is hiring! 
We’re looking for a Senior Director, Influencer Marketing to join our rising team. The successful  candidate will be ambitious, hard-working, and dedicated to telling stories that stop people in their scroll. You’ll take pride in your work, show initiative, and go the extra mile to ensure that our clients are served  in the best way possible. We’re looking for self-starters with creative agency experience who are willing to work collaboratively and quickly with our squad. Excellent organizational skills are imperative. In return, you’ll be in a rewarding learning environment with a great opportunity to grow and further your knowledge and career. 
Our company culture is at the core of everything we do. It defines our vibe. It’s what makes every day, day one. We offer a highly collaborative, hybrid work environment where smart and hyper-passionate people come together to solve creative communications challenges. We work hard, but only on the things we love. From the day this agency was created, we vowed to only work on projects that fire us up and that’s still true.
We emphasize and value all of our relationships—they’re what powers us. Our colleagues, clients, and partners are the most important part of our business. So if you want to join a fast-growing, award-winning, creative team, we’d love to hear from you.
This role is full-time, requires a hybrid work schedule, and is only available in New York City.

Responsibilities

The Senior Director, Influencer Marketing will play a pivotal role as a client and team lead. They will be the go-to point of contact for client communications, delivering successful influencer-led programs across our full client portfolio. For this role, we are seeking a solution-oriented problem solver who will build strategies rooted in brand storytelling, and drive relationship building with agents and influencers. The Sr. Director, Influencer Marketing will also assist in growing our agency capabilities, work cross-functionally across agency teams and oversee career development for a team of digital strategists. Key responsibilities include: 

• Lead a talented team of digital strategists, ranging from associate to senior-level Work autonomously to lead assigned programs and build influencer strategies for our consumer facing clients 
• Understand influencer’s place in the marketing mix and provide POVs for how to adapt and evolve strategies to stay relevant and ahead of the curve
• Deliver successful campaigns that drive measurable results for our clients
• Establish relationships with agents and influencers 
• Contribute to  expanding agency capabilities and offerings within the digital and influencer spaces
• Provide fresh thinking and creative ways to solve client challenges
• Partner with other Director-level team members to ensure team and client health remain positive and optimistic
• Poke holes, asks questions, and push work to be the best it can be
• Anticipate client/partner needs and formulate proposed solutions 
• Identify, establish and build on internal processes

Qualifications

• 7+ years of experience 
• Demonstrated team player working among different departments including creative, earned media, and social
• Experience in leading and mentoring a diverse team, exemplifying excellent judgment and people skills
• Experience driving digital strategy and leading execution for major consumer brands including budget management, timeline oversight, and ongoing optimizations
• Demonstrated interest in culture and its impact on social 
• Deep understanding of influencer marketing and its place within digital
• Experience turning  a concept into an executable plan 
• Expert knowledge of how paid, earned, and owned channels work together  
• Experience managing clients from different business functions
• Ability to iterate and evolve a strategy with constructive feedback
• Organized and detail oriented with excellent written and verbal communication skills, including client presentations
• Strong knowledge of key social platforms
• Experience gathering and analyzing campaign metrics to assemble a report that tells a cohesive, compelling story
• Excellent time management skills and ability to juggle multiple priorities
• Expertise in influencer contract negotiations
• Positive can-do attitude and creative problem solver
• Proficiency in generative AI tools such as ChatGPT, MidJourney, Runway, DALL·E