Thought Leader Liaison, Director (West)
SobiAbout the role
Company Description
Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application!
At Sobi, each person brings their unique talents to work as a team and make a difference. We are dedicated to developing and delivering innovative therapies to improve the lives of people who live with a rare disease. Our edge comes from our team of people and our commitment to patients.
Our mission and culture at Sobi North America get us excited to come to work every day, but here are a few more reasons to join our team:
- Competitive compensation for your work
- Generous time off policy
- Summer Fridays
- Opportunity to broaden your horizons by attending popular conferences
- Emphasis on work/life balance
- Collaborative and team-oriented environment
- Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments
Job Description
The Thought Leader Liaison Director role is a field-based, non-sales focused position, working closely with pHLH U.S Key Opinion Leaders (KOLs) to ensure cross-functional resources are made available as appropriate. The four primary areas of focus, but not limited to these four, for a TLLD are pHLH KOL engagement, speaker programs/advisory boards, commercial insight gathering, and partnering with marketing for resource development. The TLLD may lead marketing resources development, especially if KOLs are involved, including taking the pieces through SRC. All TLLD interactions are always within label, and consistent with commercial compliance, legal and regulatory guidelines.
A TLLD will work closely, and within approved SOPs, with the other field professionals, including but not limited to the CBDs (Commercial Business Director), Health System Directors (HSDs), FRSMs (Field Reimbursement Manager), RADs (Regional Account Directors) and MSLs (Medical Sciences Liaisons); in addition to office-based colleagues in Medical Affairs, Commercial Experience Innovation & Operations, and Market Access. The behaviors that are critical for success are collaboration, communication, planning, relationship building, and the ability to execute tactical initiatives and provide timely feedback.
This position will report to the National Thought Leader Liaison, US Immunology
Candidates located in LA, San Francisco, San Diego, Salt Lake City or Portland preferred.
Key responsibilities:
The TLLD job responsibilities are focused primarily on:
KOL Engagement
- Aligning with cross functional account plans & teams, the TLLD orchestrates marketing and commercial resources with the top 25% of KOLs.
- Identify, profile, cultivate and maintain long-term relationships with KOLs within the pHLH community
- Conduct substantial business on-label conversations focused on topics; such as product, disease state, and company, at appropriate venues, in and outside the office setting
- Execute unique, on-label, and approved KOL programming; such as speaker disease state and product programming and advisory boards
- A TLLD is expected to compliantly collaborate and communicate with the field team on each assigned KOL, to ensure strategic and tactical cohesiveness
- Main point of contact to resolve KOL commercial/marketing issues
- Execute a customer centric needs-based approach with targeted KOLs
- Partner with CBDs in territory KOL strategy
- Work with HSDs and MSLs to plan and execute KOL engagements and executive encounters at local, regional and national conferences, POAs, in field engagements, and other venues as directed in a complaint manner
- Act as a liaison between KOLs and home office cross-functional teams, primarily for commercial/marketing encounter (other executive encounters as requested)
- Responsible for all KOL contracting for commercial needs, in partnership with home-office marketing, legal, finance, and commercial experience innovation & operations
Marketing - Work with targeted KOLs to obtain feedback on disease and brand-related marketing strategies/materials. All materials and program feedback requested by a TLLD will be approved by legal, compliance and regulatory as appropriate.
- Provide feedback to commercial leadership on various topics as requested
- Lead various KOL-involved marketing projects, including resource development through the legal, regulatory, medical review process
- Supporting home-office based marketing and leadership with commercial insights
- Support development of the annual brand franchise plan
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