Senior Manager, Partnerships

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

 For this particular role, there may also be occasional travel to conferences or client locations on a quarterly basis. 

What the Role Is

Babylist is looking for a Senior Manager, Partnerships to drive business growth and solidify our presence within the Retail sector, with an eye to CPG distribution and sales strategies. This role is pivotal in bringing an understanding of the evolving needs of both retailers and the CPG brands they carry, to enable Babylist to become a go-to partner for developing innovative promotional and distribution plans to connect these retailers and brands with expecting and new parents. As the Senior Manager, you will leverage Babylist’s unique value proposition to deepen partnerships with key retailers while unlocking new business opportunities through business development work focused on retailer-funded and shopper-marketing funded initiatives.

A key focus of this role will be business development—specifically, identifying and capitalizing on untapped opportunities within retailer and CPG relationships to grow new distribution channels and promotional campaigns. By fostering a deep understanding of the business models and decision-making processes of retailers and the brands they work with, you’ll help Babylist create scalable, mutually beneficial marketing solutions. You’ll partner closely with retailers to uncover their promotional goals, whether at a category level or across multiple brands, and align these objectives with CPG brands looking to activate targeted, impactful campaigns. 

Who You Are

• At least 10 years of experience with a majority of that time focused on advertising, strategic partnerships, and/or media sales, particularly within the Retail and CPG spaces
• Deep, proven expertise in both retail media and CPG shopper marketing, including a thorough understanding of how retailers function, make decisions, and budget alongside the brands they carry
• A strategic partner to both internal and external stakeholders, with the ability to create win-win relationships
• Proven experience working with retail and CPG brands to leverage publisher and platform capabilities to drive brand awareness, consideration, intent, and purchase
• Background in media partnerships, branded content, and/or shopper marketing
• An expert in digital media, shopper marketing, and retail relationships
• A seasoned business developer who can adapt your approach based on client needs and opportunities
• A collaborative team player who works toward achieving company goals.

How You Will Make An Impact

• Represent Babylist’s portfolio of products and services, showcasing our value proposition to both retail and CPG stakeholders
• Spearhead Babylist’s efforts to grow our advertising solutions footprint, including product, packaging, and UX within the Retail and CPG industries
• Leverage your deep media expertise and knowledge of CPG shopper marke