Sr Product Marketing Manager, Photoshop

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

 

As a Senior Product Marketing Manager on the Photoshop Product Marketing team, you will play a meaningful role in contributing to Photoshop’s short- and long-term business goals.

We are seeking a dynamic and experienced Senior Full Stack Product Marketing Manager (PMM) to join our team. This role is pivotal in driving product usage and fostering a vibrant community in and around our products.

The ideal candidate will have deep familiarity and experience in the creative industry and a passion for building and nurturing communities on- and off-line.

This role focuses on Creative Professionals, working on global initiatives to drive consideration, adoption, engagement, and retention of Photoshop, strengthen the creative community, and accelerate growth.

What You’ll Do

• Collaborate with cross-functional teams to develop and implement go-to-market strategies to deepen product engagement and drive Photoshop’s growth among Creative Professionals worldwide.

• Understand and use new and updated Photoshop products and features to gain customer empathy and define marketing objectives and plans tied to business goals.

• Engage with customers online and in person as well as conduct research to understand customer needs, use cases, workflows, feature prioritization, and sentiment drivers, incorporating insights into product marketing strategies to increase retention and positive sentiment.

• Develop key positioning, messaging, and use cases for products and features validated by customers and the community, driving the target audience to take action.

• Set objectives, critical metrics, and targets to assess the impact of initiatives based on historical benchmarks and industry standards, continually striving to optimize and improve.

Desired Skills and Experience

• Product Passion: Extensive industry experience using Adobe Photoshop or similar advanced creative applications. Deep understanding of features, capabilities, workflows, and use cases. Led efforts to enhance user experience, boost adoption, and foster engagement for different consumer products.

• Engaged in Community: Work with partner teams as they grow and strengthen communities around Photoshop products. Help engage with users on social media platforms, forums, and other online communities.

• Marketing Experience: Proven track record of collaborating across teams to develop and complete impactful marketing efforts.

• Exceptional Communication Skills: Advanced written and verbal communication skills. Ability to distill complex ideas into digestible bites and confidently present and influence executives, peers, and key decision-makers.

• Strategic Clarity: Strong, data-driven point of view on market opportunities and how to win new and retain existing Adobe customers.

• Cross-Functional Influence: Respected team member who can drive and influence key workstreams in collaboration with cross-functional partners.

Ideal

• BA/BS degree preferred OR 8-15 years of experience using advanced creative imaging software OR equivalent practical experience.

• 5+ years of marketing experience, ideally in consumer software technology

What You’ll Need to Succeed

• Passion for translating products and features into marketing communications to empower creators.

• Proven track record of driving business growth by defining, prioritizing, and leading high-impact marketing initiatives.

• Ability to define problems amidst ambiguity and a bias for action to address them autonomously.

• Experience influencing highly matrixed teams with differing goals and critical metrics.

• Patience and adaptability in dynamic, rapidly shifting environments.

• Global culturalisation and localization experience.

• 0-10% travel

Our compensation reflects the cost of labor