Director, Marketing

Summary:

The Director, Poison Control Marketing plays a critical role on the ASPCA Poison Control team, positioning ASPCA Poison Control as the top resource for animal toxicology services by developing awareness, engagement, and use of the service. ASPCA Poison Control, the leading animal poison control center in North America, is committed to serving pet parents and the veterinary community. ASPCA Poison Control fields over 400,000 calls and manages over 300,000 cases annually. ASPCA Poison Control’s clinical toxicology team supports veterinarians and pet owners 24/7 using a proprietary database containing nearly five million cases.

The Director of ASPCA Poison Control Marketing reports directly to the Vice President, Poison Control with dotted line reporting to the Vice President, Marketing and Communications. The Director participates on the Poison Control leadership team and is responsible for driving business growth and veterinary and public engagement through marketing activities in alignment with the organization’s strategy and in collaboration with Poison Control leadership and the Communications and Development teams. The Director will work collaboratively to ensure flawless execution of our marketing efforts and consistently review key metrics to adjust and ensure strategies are successful.

The person in this role creates avenues to elevate the Poison Control business through engaging veterinarians as our primary audience and secondarily pet owners. The Director is committed to creating connections that improve animal welfare and contribute to the growth of Poison Control’s revenue stream. Strong business strategy and marketing skills are required to deliver on annual objectives and key results. Marketing strategies are designed to capture the attention of the desired audience and target future business opportunities that are aligned with Poison Control’s goals and the ASPCA’s standards.

This is a regional remote position based at a home office within 350 miles of the Champaign, IL Midwest Office. A remote option (with up to 20% travel) for candidates outside of the 350 mile radius is negotiable for qualified candidates (already) employed with the ASPCA and who are currently working outside the 350 mile radius.

Compensation & Benefits

The target hiring range is based on where the employee works, which for remote roles is the employee’s primary location of residence, and its respective cost of labor.  You can view which zone applies to you based on your location (aspca.app.box.com/v/aspcazonetable). For questions regarding locations not on the list, please send an email to Careers@aspca.org for more information.

Starting pay for the successful applicant will depend on a variety of factors, including but not limited to education, training, experience, location, business needs, internal equity, market demands or budgeted amount for the role. The target hiring range is for new hire offers only, and compensation may increase beyond the maximum hiring range based on performance over time. The maximum of the hiring range is reserved for candidates with the highest qualifications and relevant experience. The expected hiring salary ranges for this role are set forth below and may be modified in the future. 

• Zone 1: $102,000 - $108,000 annually

• Zone 2: $112,000- $118,000 annually

• Zone 3: $124,000 - $131,000 annually

You can view which zone applies to where you plan to work here. For questions regarding other locations not found on the list, please send an email to Careers@aspca.org for more Information.

For more information on our benefits offerings, visit our website.    

Responsibilities:

Responsibilities include but are not limited to:

Marketing (80%)

• Collaborate with the Poison Control business/leadership, marketing, and social media teams to uncover insights for developing marketing strategies
• Leverage Poison Control growth strategy including audience targets, messaging and financial targets
• Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive client interest and sales
• Spearhead the execution of marketing campaigns in collaboration with ASPCA Marketing, including