Marketing Account Client Specialist

Job Description

Working as part of a larger client service team, the Senior Account Executive acts as a link between clients and the agency. They are responsible for the coordination of campaigns with internal and external teams, and therefore need to communicate clearly to all those involved, on a continuous, proactive basis.

They manage administrative and day-to-day campaign work and ensure that projects are completed on time and on budget.

The Sr. Account Executive reports to the Account Director and works closely with other Account team members.

Essential Functions

• Provide ownership and management of day-to-day activities of components of marketing programs (direct mail, email, SMS) for client account by ensuring accurate, timely execution of projects
• Develops and maintains relationships with clients at appropriate levels through daily contact
• Possesses minute-by-minute knowledge and oversight of all work in progress
• Gains an understanding of the client’s business and product lines and utilizes that knowledge to establish credibility with client counterparts, and help drive recommendations based on the business goals
• Assists in the development of project schedules in conjunction with various teams
• Traffics projects internally ensuring proper approvals are obtained
• Assists with the development and execution of creative concepts
• Reviews copy decks and mechanicals and obtains proper sign off from internal team and client
• Prepares data processing specifications, documentation and campaign request forms, and performs audits as needed
• Coordinates or leads efforts with production team to ensure accuracy and quality of deliverables and obtains proper sign off
• Coordinates or directs third party vendor services as applicable
• Prepares well-organized, clear, and concise communications
• Responsible for Change Requests to notify team of scope changes
• Responsible for alerting management of any significance client changes or barriers that impact budget and/or timelines or quality
• Works closely and collaborates with other business functions
• Point of contact for the client, liaison to Epsilon, represent the client interests
• Driver of communication with client; expectation setting, ex: budget, timeline, and scope
• Understand financial reporting and process; profit and loss management; may lead the efforts to create the content of the reports
• Responsible for day-to-day functions of our business, including: revenue processes, accounting, reporting
• Estimating staffing and scoping for projects, including retainers and contracts
• Consistently strengthens and adds value and recommendations to the client relationships
• Leverage knowledge of technology capabilities to provide recommendations and solutions to clients
• Thorough understanding of competitive landscape and development and application of leadership in area of expertise

Client-Specific Duties & Responsibilities 

• Account Lead on assigned campaigns to complete all aspects of campaign deliverables - Including Budgets, Data, Campaign Matrix, Timelines, Creative, Proofing, Billing, Campaign recap/manifest, etc.
• Check for accuracy in processes: creative routes, data files and production/data proofs
• Provide instruction and data files to DM/EM production (Cards, SEEDS, IMB/NCOA requests, etc)
• Maintain Dealer Roster Excel Spreadsheet w/ dealer contact information, campaign participation and campaign specific information
• Assist team with Agency-run Service Reminder Program
• Prepare/Update Master Files (QR codes, Seed Lists, etc)
• Manage co-op process with client and OEM co-op contacts, as needed
• Execute Campaign Billing files

Knowledge & Skills

• Able to multi-task with acute attention to detail
• Outgoing personality
• Able to work mostly independently, while able to keep supervisor up-to-date on deliverables
• Able to create partnerships with multiple departments across the organization
• Good knowledge of marketing technologies
• Begins to solve problems and engages team (SAE/AS/AD) as needed
• Able to adapt to rapidly changing expectations and schedules
• Good organizational skills and time management
• Strong communication skills
• Develop presentation skills
• Be coachable, proactive with a positive attitude

Technical Requirements

• Proficient in the Microsoft Suite of products, including Excel

Preferred Qualifications

Experience

• 5+ years agency experience
• Automotive Experience a plus
• Digital / EM experience a plus