Sr. Event Marketing Specialist (Executive Experience)

PagerDuty is the Operations Cloud for the modern enterprise. Over 15,000 customers trust PagerDuty to anticipate, automate, and accelerate unpredictable, important, and unstructured work so that organizations can transform their operations and move their businesses forward faster.

As we take the next step in the growth of our company and our Marketing Team, we are building capability in the development and execution of Executive Briefing Center (EBC) strategies and tactics, as well as event experiences tailored to executive (VP, C-Level) customers and prospects. We are looking for a Sr. Event Marketing Specialist (Executive Experience), and a leader-doer to design and deliver “best-in-SaaS” executive experiences that drive business outcomes and deepen relationships between PagerDuty leaders and the executives of our key Enterprise customers. We are looking for candidates located in the San Francisco Bay Area ONLY at this time.  

We need a teammate with outstanding business acumen, deep customer empathy, strong executive presence, precise attention to detail, a penchant for collaborating with cross-functional teams, and a love for bringing truly great brand experiences to life in imaginative, practical ways. Approximately 50% of this person’s time will be directed to enabling our EBC strategy and execution, and 50% will be directed to the design and successful delivery of PagerDuty-hosted executive events.

KEY RESPONSIBILITIES:  

• Act as the Program Manager to build a framework for identifying and prioritizing the types of Executive Briefing Center (EBC) experiences that PagerDuty will host for Enterprise customers 
• Develop the ideal-state customer journey connected to EBC, including pre-, during-, and post-event experiences and touchpoints
• Apply best-in-class practices not just from B2B events, but beyond – including in consumer technology, media/entertainment, music, theater, sports, and more – to create inspired possibilities for experiences at EBCs and other executive events at PagerDuty
• Establish a strong relationship with our Executive Team, sales leaders, and strategic partners, and work to incorporate their ideas and feedback into EBC experiences
• Create starter agendas, content, email templates, and account briefs to be used at EBCs and in communications between PagerDuty and customer teams
• Persistently raise the bar on the experience of the PagerDuty brand, partnering with PagerDuty’s creative team and agency partners to create artifacts and execute moments that make our events stand out in the tech/SaaS landscape 
• Manage and own logistics and execution of EBCs, including partnering with internal teams, working on event logistics, overseeing swag fulfillment/inventory levels, setting and defining goals and metrics, and ensuring that EBCs drive ROI
• Own the PagerDuty EBC scheduling and calendaring process for top strategic accounts   
• Manage downstream account tracking mechanisms in Salesforce 
• Provide onsite support for in-person EBCs in San Francisco approximately monthly

BASIC QUALIFICATIONS:

• At least 5 years of previous experience in a marketing, sales, or customer-facing role within a fast-growing organization 
• 3+ years of experience successfully designing and delivering events targeted to specific audiences 
• Strong understanding of the SaaS sales process and the unique role EBCs play across customer acquisition, retention, and growth
• A proven track record of building credibility and maintaining relationships with executives and go-to-market teams across a company
• Excellent writing, cross-functional collaboration, and influencing skills
• An uncanny ability to inspire buy-in and motivate the team to execute successfully and enthusiastically
• Ability to travel as needed to support event execution (10-15%)

PREFERRED QUALIFICATIONS:

• An outstanding executive presence and business acumen
• A clear vision and distinctive POV for what next-generation event experiences can look like for executive attendees (including planning, content, the creative process, the pre- and post-event experience, etc.)
• Previous experience successfully managing vendors, including agencies, space management, audio/visual, entertainment, signage, and speakers
• A deep passion for brand and bringing brand to life through outstanding customer experiences

The base salary range for this position is 100,000 - 153,000 USD. This role may also be eligible for bonus, commission, equity, and/or benefits.

Our base salary ranges are determined by role, level, and location. The range, which is subject to change based on primary work location, reflects the minimum and maximum base salary we expect