Director, Programmatic Sales - Beauty

Job Title

Director, Programmatic Sales - Beauty

Job Description

About The Position

The Account Director, Programmatic Sales will be responsible for accounts across the Beauty & Style vertical account list, selling premium programmatic (PMP/PG) sales across Dotdash Meredith Digital, including: (i) selling programmatic offerings to advertising clients (and, as appropriate, agency trading desks and demand-side platforms) either as programmatic-only or hybrid deals; (ii)

cultivating successful, renewable and high-growth premium programmatic sales relationships with major US advertisers and the agencies that represent them within the Beauty & Style vertical; (iii) working with marketing to create premium programmatic sales collateral; (iv) working with internal stakeholders to develop post-campaign reports containing insights and analytics that reflect the value of Dotdash Meredith Digital programmatic offering; (v) driving top-line premium

programmatic revenue growth. The role will combine programmatic sales and market positioning acumen with and understanding the technical, execution-oriented, and market-driven considerations of premium programmatic media transactions.

Hybrid 3x a week - New York
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

About The Positions  Contributions:

Weight % Accountabilities, Actions and Expected Measurable Results

90% Meet and exceed quarterly and yearly goals for premium Programmatic revenue for the Beauty & Style vertical.

10% Contribute meaningfully and positively to the culture of both the team and DDM overall. 

The Role’s Minimum Qualifications and Job Requirements

Education:

BS/BA Degree, with advanced quantitative or business degree preferred

 

Experience:

 3+ years of digital media/cross-platform sales or buying experience (with 1+ years of digital experience in programmatic ad sales, revenue operations and/or business development)

 

Specific Knowledge, Skills, Certifications and Abilities:

 Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.), and strong relationships within the space, with emphasis on ATD, DSP and agency relationships.

 Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions.

 Excellent communication and presentation skills: ability to solution sell and to

communicate complex technical features in simple terms.

 Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment.

 Experience working with Google/GAM

 Experience working with DSPs, SSPs, DMPs and both open auction bidding, private marketplace platforms, programmatic guaranteed platforms

 Experience with data and targeting

 Excellent analytical and quantitative abilities

 Strong financial skills and negotiation skills

 

% Travel Required (Approximate): 5%-10%

It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing ddm.hr@dotdashmdp.com.

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

Salary: New York: $135,000.00 - $160,000.00

The pay range above represents the anticipated low and high end of the pay range for this position and may change in th