Director, Product Marketing

Position Overview 

Reporting to the VP of Product Marketing, you’ll grow and lead a team responsible for all aspects of product marketing including product positioning, messaging, product launches, and sales enablement for our enterprise solutions.  This is a key role on our team and an opportunity for an expert in video solutions to drive strategy, redefine our positioning and lead go-to-market execution.  Successful candidates will have experience in the Saas and B2B, combined with product marketing expertise with a focus on revenue growth.

Job Responsibilities 

• Create a positioning and messaging framework for our products and solutions that clearly promotes our differentiated value
• Build and execute a go-to-market strategy from inception to execution for the products and solutions you own
• Be an industry expert by staying current on trends, partners and competitors in anticipation of their actions and to inform our strategy
• Coach, motivate, develop, and inspire a team of Product Marketing managers and specialists
• Manage product launches including planning, messaging and communication
• Identify sales and marketing tools to communicate the value proposition of our products and solutions to targeted audiences - and manage the development of content
• Share the accountability for quarterly business goals through constant support of the marketing and sales teams
• Experience with running rapid / lean testing prior to launching A/B tests in market (in product or mktg channels) 
• Conduct and support enablement efforts for sales teams, sharing your expertise on our buyers and the problems they need to solve.
• Act as a spokesperson - represent the company at industry events, conferences, trade shows, webinars, on social media, and with analysts covering the company
• Develop a solid understanding of the competitive landscape and develop compelling positioning, messages and sales tools to differentiate Brightcove in order to win against competition

Qualifications/Experience 

• Bachelor’s degree in business or marketing or equivalent industry experience. MBA preferred
• 8+ years of product marketing experience in enterprise software
• Experience in SaaS and B2B a plus, but not required
• Customer-first mindset to influence both product roadmap and mktg channel strategy
• Ideal candidate able to create compelling copy / be able to tell stories to highlight product strategy
• Comfort working within a fast growing, technology environment with ambiguity and gray area - ability working with shifting priorities and focus
• Positive attitude with excellent collaboration skills a must
• Intellectual curiosity; ability to question how things are done and provide innovative ways of thinking and getting work done
• Demonstrated knowledge of sales, marketing and development processes
• Ability to influence across partner organizations and above with C-Suite level executives
• Demonstrated leadership, sales support, project management and training skills
• Strong analytical, written, and verbal communication skills

About Brightcove 

Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We’re hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video is the world’s most compelling, exciting medium, and Brightcove exists to demonstrate that video means business. 

As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team.

WORKING AT BRIGHTCOVE 

We strive to provide our employees with an environment where they can do their best work and be their best selves. This includes a focus on our employees’ work experience, actively creating a culture where inclusion and growth are at the center, and hiring, recognizing, promoting employees who are committed