Customer Marketing Manager

About Us: 

Digital.ai is an industry-leading technology company dedicated to helping Global 5000 enterprises automate software delivery workflows across complex technology environments. The company’s AI-powered DevSecOps platform automates software releases, improves mobile application testing and security, and provides insights across the software lifecycle. Digital.ai empowers large enterprises to embrace AI responsibly, reduce software-related risk, and amplify developer productivity to deliver innovations that drive business outcomes. Our mission is to unlock endless digital possibilities by harmonizing the delivery of software. 

 

About the Role: 

As the Customer Marketing Manager you will report into the VP of Global Demand Gen and be responsible for creating and executing cross-sell and expansion programs that create qualified pipeline for our Sales Team members.  

This role requires a deep understanding of customer behaviors and preferences to create precision-targeted marketing campaigns that fuel growth and elevate the overall customer experience. The ideal candidate will collaborate cross-functionally with sales, product, and marketing teams to ensure alignment of messaging and branding, playing a pivotal role in driving customer-centric success and shaping our marketing narrative.

 
The Customer Marketing Manager will develop, execute, and optimize multi-channel campaigns aimed at expanding our footprint within existing customer accounts. This role requires a strategic, data-driven marketer with experience in B2B SaaS, who can create highly personalized campaigns that drive engagement and revenue within our customer accounts. 

 

What You'll Do: 

• Create and execute a customer marketing program strategy to meet and exceed our customer pipeline and revenue targets. 

• Partner with demand gen, product marketing and content teams to create customer marketing content aligned to our value-based message, including case studies, speaking engagements, reference programs, press opportunities, and co-marketing opportunities. 

• Partner with Demand Gen to execute customer 1:Few ABM and account expansion and in-person programs such as customer advisory boards. 

• Measure and report on the success of customer campaign performance, including tracking of customer reference ability status and marketing created pipeline. 

• Build our customer reference program, from strategy to processes to systems, in partnership with Customer Success, Marketing, Sales, and executive leadership. 

• Collaborate with marketing, sales, customer success and product team members to design and implement enterprise grade end-to-end campaigns that meet KPls, by creating a compelling and seamless journey using digital, programmatic, and non-digital tactics at each stage. 

• Develop, manage, and deliver annual customer marketing calendar globally focused on our enterprise SaaS based quality solution using value-based messaging and themes. 

• Partner with Marketing Ops to implement and execute programmatic custom. 

 

What You Will Bring: 

• 8+ years of experience in B2B demand generation or campaign management, with a focus on expansion marketing. 

• Proven success in driving revenue growth from existing customer bases in the SaaS space. 

• Strong understanding of multi-channel marketing strategies, including email, digital, events, and ABM (account-based marketing). 

• Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines. 

• Data-driven mindset, with a proven ability to analyze campaign performance and optimize for success. 

• Experience working closely with Sales and Customer Success teams to align on goals and strategy. 

• Strong written and verbal communication skills, with the ability to create compelling, personalized content.