Global Campaign Manager, Hands-on Workshops & Demos (Remote)

#WeAreCrowdStrike and our mission is to stop breaches. As a global leader in cybersecurity, our team changed the game. Since our inception, our market leading cloud-native platform has offered unparalleled protection against the most sophisticated cyberattacks. We’re looking for people with limitless passion, a relentless focus on innovation and a fanatical commitment to the customer to join us in shaping the future of cybersecurity. Consistently recognized as a top workplace, CrowdStrike is committed to cultivating an inclusive, remote-first culture that offers people the autonomy and flexibility to balance the needs of work and life while taking their career to the next level. Interested in working for a company that sets the standard and leads with integrity? Join us on a mission that matters - one team, one fight.

About the Role:

We are seeking a Global Campaign Manager, to lead CrowdStrike’s high-impact product experience programs globally. These programs which showcase the power of the industry leading Falcon platform include the Falcon Encounter Hands-on Labs, workshops at CrowdStrike’s user conference and at field events, the Tech Hub resource center, and online Demos. This role will cover global program strategy, promotions, workshop scheduling and staffing, logistics, attendee follow-up, and program analytics. The Global Campaign Manager will also drive the engagement and conversion strategy for product content on www.crowdstrike.com. The ideal candidate will have a proven track record in creating and managing comprehensive marketing programs that increase audience engagement, drive demand, and deliver measurable business results.

What You'll Do:

• Develop and execute the global marketing strategy for the Falcon Encounter Hands-on Labs, ensuring alignment with broader business goals.

• Lead demand generation and promotional activities for the CrowdStrike Tech Hub and Online Demo Center, aiming to increase user engagement and conversion rates.

• Collaborate closely with cross-functional teams including product marketing, marketing operations, growth marketing, field marketing, and sales to enhance program effectiveness.

• Measure and report on the performance of workshops and demos, leveraging insights to drive continuous improvement and innovation.

• Manage budgets, forecast resource needs, and assess program ROI to ensure efficient use of resources.

• Stay updated with the latest industry trends and customer insights to keep our programs relevant and impactful

What You’ll Need:

• Bachelor’s degree in Marketing, Business Administration, or a related field

• 8+ years of experience in marketing program management, preferably in a technology or cybersecurity environment

• Proven experience (direct management of) virtual and in person technical workshops for a B2B tech company

• Strong understanding of demand generation, user engagement strategies, and metrics-driven marketing

• Excellent communication and collaboration skills, with the ability to lead and influence cross-functional teams

• Experience with digital marketing tools and platforms including virtual event platforms and CRM, data analysis, and performance metrics

• Self-starter who thrives in a fast-paced environment and is readily adaptable to changing market and organizational requirements

• Creative thinker with a strong problem-solving orientation and a keen attention to detail

#LI-Remote

#LI-MJ1

#LI-RE

Benefits of Working at CrowdStrike:

• Remote-first culture

• Market leader in compensation and equity awards

• Competitive vacation and flexible working arrangements 

• Comprehensive and inclusive health benefits

• Physical and mental wellness programs

• Paid parental leave, including adoption 

• A variety of professional development and mentorship opportunities

• Offices with stocked kitchens when you need to fuel innovation and collaboration

We are committed to fostering a culture of belonging where everyone feels seen, heard, valued for who they are and empowered to succeed. Our approach to cultivating a diverse, equitable, and inclusive culture is rooted in listening, learning and collective action. By embracing the diversity of our people, we achieve our best work and fuel innovation - generating the best possible outcomes for