Product Marketing Director, LoopNet

Product Marketing Director, LoopNet

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Job Description

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CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces.  Included in the S&P 500 Index and the NASDAQ 100, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives.

 
We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.  We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors.  We continue that effort today and are always working to improve and drive innovation.  This is how we deliver for our customers, our employees, and investors.  By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

ROLE DESCRIPTION:

The Head of Product Marketing’s purpose is to own the strategy, development and execution of marketing initiatives that drive product adoption, customer retention and revenue growth. By developing a deep understanding of the commercial real estate market, property searchers and property listers, the Head of Product Marketing will ensure prospects and customers know and understand the LoopNet product offering – what it is, what it’s for, and how it can help them.  

This is a leadership position with the marketing department, reporting into the Vice President and overseeing several direct reports. 

Success will rely on leading a range of product marketing projects to help the business achieve its goals, including: 

• Gathering, analyzing and distributing insights from target customer groups through market research, surveys and other techniques 
• Developing the product marketing strategy in alignment with the business objectives and through collaboration with stakeholders 
• Crafting value proposition messaging and activation plans 
• Standing up campaigns to build product awareness, inform and engage the target audience with content which effectively communicates our value proposition 
• Content production and distribution to meet the information needs of prospects and customers at different stages of their life cycle, based on real insights from the audience members themselves 
• Building a suite of world-class product collateral and sales enablement materials 
• Working hand in hand with the product design team; planning and executing product launches; gathering product feedback and influencing the product roadmap on the customer’s behalf 

This position is in office Monday through Friday.

RESPONSIBILITIES:

This diverse leadership role is responsible for successfully delivering the following outcomes: 

• Build an A-grade product marketing team within the marketing department 
• Achieve set targets for product awareness and sentiment, as measured by market research, benchmarking, and messaging reach & engagement KPIs 
• Increase customer satisfaction as measured by NPS, renewal and retention rates, and rates of repeat custom 
• Successfully deliver of product launches and product marketing campaigns, in line with set KPIs goals including reach, frequency, engagement, and conversion into down-stream sales results including prospecting, lead generation and revenue acquisition 
• Grow market penetration and market share 
• Support other areas of marketing operations (e.g. performance marketing, brand, lifecycle) with product marketing content and assets 
• Own the product marketing budget 
• Ensure the robust reporting of product marketing activities and outcomes 

BASIC REQUIREMENTS:

• Bachelor’s degree required from an accredited, not-for-profit University or College