Digital Marketing Specialist - Resume Writing Services (ZR_20090_JOB)

This is a remote position.

• Contract type: Independent Contractor
  
• Work Hours: Monday to Friday, 9:00 AM to 6:00 PM (Perth Time), with a 1-hour unpaid break
  

Job Summary

We are looking for a highly skilled and motivated Digital Marketing Specialist to join our dynamic and results-driven team. The ideal candidate will have a passion for digital marketing, creativity in developing compelling content, and a strong analytical mindset. This role requires managing various digital channels, creating content, executing campaigns, and driving business growth through strategic initiatives.

1. Social Media Management

• Manage and oversee all social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business (GMB).
  
• Plan, create, and publish engaging daily content, including reels, single posts, carousels, and stories, aligned with brand messaging.
  
• Leverage strategies like relevant hashtags, optimized headings, and trends to maximize engagement and reach.
  
• Conduct cold calls to potential and existing clients for purposes such as collecting feedback, building relationships, asking for reviews, or offering free resume reviews.
  
• Respond to social media inquiries and foster community engagement.
  

2. Content Creation

• Design, edit, and produce graphics and videos using Canva or equivalent tools.
  
• Develop high-quality visuals tailored to specific branding guidelines and target audiences.
  

3. LinkedIn Outreach & Lead Generation

• Implement effective LinkedIn outreach strategies to build connections and generate leads.
  
• Engage with "Open to Work" users and potential clients to offer tailored services.
  

4. Email Marketing & CRM Management

• Create and manage email marketing campaigns using tools such as MailerLite, Kajabi, ActiveCampaign, MailChimp, or equivalent platforms.
  
• Integrate tools like Stripe and Xero with CRM systems to streamline processes and enhance functionality.
  
• Maintain and organize the CRM database for improved efficiency in marketing and customer relationship management.
  
• Provide guidance on selecting, utilizing, and maximizing CRM functionalities while training the team on its features.
  

5. Advertising Campaigns

• Plan, execute, and optimize Facebook Ads campaigns to meet business objectives and drive conversions.
  

6. Reporting & Analytics

• Generate fortnightly performance reports for social media, email campaigns, and paid ads.
  
• Use analytics tools to interpret data and refine strategies for better results.
  

7. Website Management

• Maintain and update the company’s WIX website with new content, promotions, blogs, and products.
  
• Ensure website performance and functionality align with business goals.
  
• Upload and manage digital products (e.g., e-books, magazines, subscriptions, courses) for online sales.
  
• Provide expert knowledge on WIX functionalities, updates, and best practices.
  

Requirements

• Proven experience as a Digital Marketing Specialist or in a similar role.
  
• Expertise in managing social media platforms, including Facebook, Instagram, LinkedIn, and Google My Business.
  
• Proficiency in graphic and video editing, with experience using tools like Canva.
  
• Demonstrated ability to generate leads through LinkedIn outreach.
  
• Experience in creating and managing email marketing campaigns and working with CRM systems.
  
• Familiarity with MailerLite, Kajabi, ActiveCampaign, and MailChimp (or similar tools).
  
• Advanced knowledge of Facebook Ads management and optimization techniques.
  
• Strong analytical skills for interpreting performance data and generating actionable insights.
  
• Extensive experience in managing and maintaining WIX websites, including content updates, page creation, and product uploads.
  
• Excellent written and verbal communication skills.
  
• Willing to be trained on calls, open cameras, screen sharing, and performing tasks live.
  
• Willing to attend internal meetings, adapt to changes, and adjust to the work style.
  

1. Expertise in Digital Marketing Strategies

• Proven