Consumer Marketing Manager, Memory (onsite New Jersey)

Position Summary

Location:
Ridgefield Park, NJ (Monday through Thursday weekly – firm)

Reports to:
Senior Manager, Integrated Marketing

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

This Manager level role will manage the marketing strategy and execution across all digital touchpoints for the Memory line of business. This includes social, CRM (Email marketing) and presence on Samsung.com in collaboration with the broader HE Integrated Marketing team, product marketing, global brand marketing, corporate marketing, and agency teams. 

Strategy Development & Execution

Lead the development and execution of the digital marketing strategy for Samsung's line of Memory products including Internal SSDs, Portable SSDs, Memory Cards, and USB Flash Drives:

• Gain a deep understanding of the products, market opportunities and challenges, brand objectives, and financial objective, and develop processes for collecting consumer insights to build marketing strategies        

• Set digital marketing goals and KPIs that align to business goals

• Develop and secure budgets that support execution of the strategy  

• Gain alignment from all stakeholders including Executive Management, Integrated Marketing Management, Product Marketing, and Samsung HQ

• Identify and lead the real-time optimization of marketing across all digital touchpoints

• Partner with CRM, Social, and Samsung.com team to develop an annual Social/CRM/S.com strategy & roadmap calendar based on business priorities, campaigns, and product launch schedule

• Explore opportunities for cross-product integration

Campaign Development & Execution

Assist and drive the creative development of consumer marketing campaigns:

• Develop and deliver creative briefs

• Manage consumer testing of positioning and creative concepts through final execution

• Deliver insights, make recommendations and execute changes

• Prepare decks and documents that help ensure alignment among internal stakeholders including executive management, Product team, HQ and others

• Receive, catalog, and localize assets developed by the HQ/global marketing team to ready and deploy across the relevant channels

• Align with Product Team on key priority SKUs, promo seasons/opportunities to promote

• Work with social team to organize and maintain consistency on @SamsungUS social channels (YouTube, Meta, etc.) playlists, titles, tags, description, and more.

• Ensure on-time Product Detail Page launches on S.com and Retail sites with approved messaging and assets

• Provide content/messaging/placement guidance on Marketing Landing Pages, Product Category Pages, and promo/launch banner updates

• Partner with digital team to integrate approved partnership/campaign/influencer assets across S.com, R.com, and Social channels

Marketing Program Management

Perform day-to-day management of budgets and own the financial approval process:

• Create and submit project proposals into bid management system (BQMS)

• Track approvals and suggest and approve vendors

• Assist in the development of master budget. Track all accruals and changes/updates. Prepare updates to management 

• Manage marketing assets, ensuring availability of critical assets to partner internal teams, agencies and retailers

Skills and Qualifications

Background/Experience Required:

• Bachelor’s degree required (MBA preferred) and 6+ years of relevant marketing & digital marketing experience

• Demonstrated strategic planning skills, excellent communication skills with solid presentation skills, and decision-making skills

• Adv