Senior Product Manager, Ad Measurement and Attribution

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Senior Product Manager, Ad Measurement and Attribution

Introduction to team

Expedia Group Media Solutions (MeSo) provides industry-leading digital advertising experiences that enrich the travel journey and enable travel partners to reach, engage and influence travel shoppers around the world. The MeSo Product Management team serves as the cornerstone of our success by establishing a compelling product vision, driving us towards scale and ensuring the continued evolution and sustainability of a diverse sponsored content portfolio. MeSo product managers guide our many functional internal teams to ship high-quality, performant media products that are accretive to our travelers' shopping experiences.

We seek a versatile and dynamic Senior Product Manager to enhance MeSo’s advertising measurement and campaign attribution capabilities. As online advertising transitions away from relying only on cookies and deterministic user-level data for measurement and optimization, and as advertisers advance in their techniques for calculating ROI for digital spend, MeSo continues to innovate toward a suite of advanced measurement solutions to meet these needs. As we evolve, we seek to combine user-level signals with experiment and modeling techniques, to better measure the impact of advertising and improve the insights we offer to advertisers. These measurement methods include conversion lift, brand lift, split testing, conversion modeling, and other methods of aggregating attributions.

In this role, you will:

In this newly established role, you will apply your passion for ads measurement to create solutions that prove the value of MeSo ad campaigns to our partners. You will collaborate with MeSo advertisers and key internal stakeholders in Product, Engineering and Data Science to understand our advertisers' reporting needs, rationalize what ‘good performance’ looks like, and build measurement products that unlock incremental advertiser spend. You will:

• Create best-in-class omni-channel measurement products that deliver campaign measurement at scale

• Partner internally with Data Science, Engineering, and other MeSo stakeholders to define the data requirements and measurement methodologies for reporting dashboards

• Be a passionate thought leader who identifies new techniques and data sources for meeting advertiser performance measurement needs

• Team with product marketing in conducting industry and competitive analyses to understand emerging trends in advertising measurement that inform our clean room capabilities roadmap

Experience and Qualifications:

• Bachelor’s degree in a quantitative/technical field; or Equivalent related professional experience

• 7+ years of hands-on experience in Product Management, with the majority in advertising technology or advertising measurement strongly preferred

• Transferrable experience in the digital advertising ecosystem, including programmatic media buying and measurement, online and offline data collection, and data onboarding use cases

• Deep experience working closely with ad measurement solutions, including MMMs, MTAs, and Brand Lift (plus other upper-funnel measurement solutions), together with a solid grounding in advanced statistical modeling

• Comfortable using SQL to query databases and extract data to analyze product performance, identify trends, and support data-driven decision making

• Experience in adjacent disciplines such as data science and machine learning

• Analytical prowess to distill unrefined potential solutions into rationalized initiatives and epics with hardened requirements and scope

• Excellent written and verbal communication skills

• Proven ability to effectively collaborate across the organization and lead by influence

The total cash range for this position in Austin is