Senior Marketing Automation Specialist

UMA is a nonprofit healthcare educational institution with a national presence. Headquartered in Tampa, Florida and founded in 1994, UMA offers content-rich, interactive online programs as well as hands-on training at our Clearwater, Florida campus. 

• Medical (including prescription), Dental, Vision (UMA subsidized)
• FSA/HSA (Depending on Medical Plan chosen)
• $50,000 Life Insurance (UMA paid)
• Additional Voluntary Life Insurance (Team Member paid)
• Employee Assistance Program – EAP (UMA paid)
• Long Term Disability (UMA paid)
• Short Term Disability (Team Member paid)
• Supplemental Insurance such as Critical Illness, Accident, and Hospital (Team Member Paid)
• Paid Time Off – 15 days accrued in year 1, 9 holidays, and 1 day of Volunteering Time Off
• 401k (eligible upon completion of 90 days of employment and must be at least 21 years of age)
• Pet Insurance
• Identity Theft Protection

Purpose of the Position:

The Senior Marketing Automation Specialist plays a crucial role in developing and executing marketing automation campaigns to generate prospective student inquiries, enhance student and graduate engagement, and build the institution's brand. This position collaborates with stakeholders and the marketing team, leads technical solutions within the Salesforce Marketing Cloud ecosystem, and supports the Marketing Cloud administration. The Senior Marketing Automation Specialist reports to the Manager, Marketing Automation.

What You’ll Do:

1. Gather and translate business requirements: Elicit and analyze stakeholder requests and requirements for communication campaigns and apply Marketing technology solutions in an accurate, efficient, and reliable manner.
2. Provide direction on strategy and content for email and SMS campaigns: Conceptualize campaign creation, including journey mapping and content development (including copy and other revisions) based on input of stakeholders, Marketing Strategists, the Automation team, and the creative department.
3. Lead solution design, building, and monitoring of campaigns: Design, build, and manage ongoing email and SMS automation and journey workflows within Salesforce Marketing Cloud.
4. Seek out relevant data and use it to make decisions: Generate datasets using SQL, interpret data, and manage target audiences, segmentation, and suppressions.
5. Deploy testing plans: Continually optimize campaigns, working with Marketing Analysts when needed. Generate and present results to Marketing team and stakeholders in monthly and ad-hoc reporting including changes made and recommendations for further changes or development.
6. Identify and investigate complex data issues: Work with stakeholders and IT to map new data points and troubleshoot connections (including API connections). Oversee data hygiene and optimizations.
7. Perform QA processes: Track and test changes within SFMC and on Automation team campaign builds.
8. Perform other duties as assigned.

Career Level Expectations:

• Recognized subject matter expert in job area typically obtained through advanced education and work experience.
• Manages large projects or processes with limited oversight from supervisor.
• Coaching, reviewing and delegating work to lower-level professionals.
• Handles difficult and often complex problems.
• Desire for growth and professional development.

Required Skills/Experience:

• Bachelor’s degree with a focus in marketing, Business, Technology, Communications or equivalent experience
• 4 years of experience in Marketing.
• 2 years of experience in Automation.
• Experience with email, SMS and marketing best practices, including deliverability, responsive design, and A/B testing.
• Salesforce Marketing Cloud or similar marketing automation technology.
• Strong attention to detail.
• Strong editing, proof reading, and QA skills.
• Strong analytical and data-evaluation skills.
• Knowledge of SQL and Ampscript.
• Effective time management and organizational skills.
• Ability to professionally communicate fluently in verbal and written English.
• Ability to support a diverse and inclusive work environment.

Preferred Requirements:

• Understands the primary SFMC data model and architecture.
• Salesforce Marketing Cloud experience strongly preferred, with a preference for Salesforce Marketing Cloud Specialist Certification.
• HTML knowledge.
• Server-Side Javascript.
• Proficient in M