Sr. Specialist, Marketing Communications

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Responsible for the implementation and trafficking of 360 Integrated Marketing Communication campaigns for one key Division. Works closely with the Marketing Communication Division Operations leads, HQ IMC leads, and creative and media agencies to track, execute, and analyze large-scale marketing campaigns. Works with moderate guidance in own area of knowledge.

Job Description

Core Responsibilities:

• Collaborates with HQ IMC leads, Division Marketing Communications team, and creative and media agencies to implement marketing campaigns.  
• Acts as a liaison to one key Division, regularly connecting & working to execute media and messaging plans supporting Division and HQ strategy.  
• Helps to manage relationships across key Division team, ensuring all plans are seamlessly executed accurately and on time.   
• Tracks production of all creative assets across multiple agencies and performs final QA to confirm all details are accurate and meet Division expectations.  
• Assists Division with creative recommendations and solutions based on landscape, competitive pressures and data insights.  
• Maintains and helps to build Division PORs and media calendars, including detailed quarterly overviews and weekly creative snapshots.  
• Manages all creative matrices, detailing Division requests related to IMC Campaigns, for new and existing campaigns for BAU Division plans, National Promotions, Multicultural, Sports, Competitive, Xfinity Home and Mobile.   
• Responsible for the delivery of all Division campaign tactics including ISCI codes, nomenclatures, media files and order instructions.  
• Assists with digital trafficking, helping to setup and initiate traffic for all digital tactics including OLV, OLA, Display, Mobile and more.  
• Partners with internal teams and the IHA to manage Flashtalking rotations, including Desktop, Mobile and OLV rotations for both GM and Multicultural (Division and HQ Media).  
• Assists in preparing and delivering all display, mobile and OLV results with creative strategy recommendations during monthly reporting readouts to Divisions.  
• Communicates project requirements and coordinates with external vendors to assure project completion.  
• Coordinates multiple priorities while meeting simultaneous deadlines.  
• Follows through to ensure that deadlines are met, and deliverables meet specifications.  
• Consistent exercise of independent judgment and discretion in matters of significance.  
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.  
• Other duties and responsibilities as assigned.   

Education and Experience:  

• Education Level: Bachelor’s Degree or Equivalent 
• Field of Study: Communications / Public Relations 
• Years Experience: Generally, requires 5-7 years related experience 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer:

• This information has been designed to indicate the general nature and level of wo