Senior Brand Content Specialist

Who We Are:
At Brooks, we believe a run can change a day, a life, the world. Everyone who works here is a key part of our obsession to make the best running gear on the planet. We want our business — which also happens to be our passion — to be a place where everyone feels welcome and comfortable being themselves. Our company culture defines us, bonds us together, and drives our success. We live this culture daily through our brand values: Runner First, Word is Bond, Champion Heart, There is no “I” in Run, and Keep Moving. This means we always solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day, because joy is kinetic. 
Are you ready to help create something extraordinary?
Your Job:
The Brooks Brand Marketing team is responsible for driving strategy and go-to-market for all brand and product campaigns with a focus on attracting new audiences into the Brooks brand at the right points in the customer journey to deliver key performance metrics such as market share, revenue, and brand affinity.  As the Senior Brand Content Specialist, you will contribute to the development of compelling Brooks content and lead the delivery of global campaign assets. Your primary focus will be on crafting and guiding the creation of global content to support all brand and product campaigns and ensuring they align with our strategic objectives and maintain brand consistency. Achieving success in this role will necessitate the ability to foster collaborative and productive relationships with key stakeholders, primarily the Brooks Regional Marketing teams (North America, APLA, and EMEA), E-Commerce, and creative partners within both the internal Creative Studio and external agency collaborators.

Your Responsibilities:

• Oversee the execution and optimization of a suite of global content that will live across a variety of marketing touchpoints including site, paid media, paid and organic social as well as retailer marketing channels across all regions including North America, APLA and EMEA
• Work alongside the Senior Manager, Brand Content to execute on the development of global content kits distributed to all regions to support Global Brand Marketing campaigns
• Contribute to the ideation and creation of innovative brand campaigns that resonate with target audiences and align with the company's strategic goals
• Collaborate with cross-functional teams to ensure seamless integration of brand messaging across various channels
• Develop comprehensive production briefs and work orders for internal teams and external partners, ensuring clear communication of campaign objectives, deliverables, and timelines
• Shape and implement the cross-functional processes needed to develop campaign content for our global channels, while identifying blockers to efficient communications on a global level and implement solutions
• Manage and maintain global asset calendar and workstreams to ensure timely and accurate delivery of all global assets
• Conduct thorough market research and competitor analysis to identify trends and opportunities for brand differentiation
• Monitor and analyze campaign performance metrics, providing actionable insights for continuous optimization and improvement
• Partner with Brand Content Specialist to ensure effective integration of seasonal campaign content with evergreen and editorial onsite content
• Provide mentorship and guidance to the Brand Content Specialist, fostering a culture of continuous learning and development

Qualifications:

• Bachelor's degree in marketing, communications, or a related field
• 3+ years of experience in content/brand marketing, with a strong track record of successful digital campaign management
• Experience building out media buys for various ad platforms and overseeing the day-to-day execution of paid media
• Strong digital content experience with knowledge on how to take digital content (I.e., video, landing pages, blogs, etc.) from concept to execution
• Proven experience in supporting development and execution of global brand campaigns across diverse markets
• Deep understanding of brand strategy, positioning, and messaging
• Proficiency in utilizing marketing analytics and reporting tools to measure campaign performance
• Proven experience in cross-functional collaboration and partnership across multiple divisions
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Clear and articulate communication skills both verbal and written
• Strong prioritization, organization, and project management skills
• Attention to detail, organized and can multi-task detailed projects
• Results oriented and passion for seeing through projects to