Strategic Marketing Manager

<div class="content-intro"><p><strong>ABOUT TALON.ONE:</strong></p> <p>&nbsp;</p> <p>Talon.One is the most powerful incentives engine that unifies loyalty, promotions and gamification into one holistic platform.&nbsp;Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data.</p> <p>Today, over 250 of the world’s most-loved brands including Adidas, Sephora and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.</p> <p>&nbsp;</p></div><h3><strong>ABOUT US:</strong></h3> <p>Talon.One is the most powerful incentives engine that unifies loyalty, promotions, and gamification into one holistic platform. Backed by enterprise-grade security and scalability, Talon.One empowers companies to build personalized, profitable promotions and loyalty programs using any data. Today, over 250 of the world's most-loved brands including Adidas, Sephora, and Carlsberg work with Talon.One to drive deeper engagement and lasting loyalty with their customers.</p> <p>&nbsp;</p> <h3><strong>ABOUT THE ROLE:</strong></h3> <p>Talon.One is hiring a Strategic Marketing Manager to turn thought leadership into the assets and playbooks that GTM teams use to win in our key ecosystems. You are a skilled B2B SaaS marketer used to the space between Product Marketing and Content Marketing. You know what makes a campaign work, how to translate a point-of-view into messaging and positioning, and how to equip GTM teams to carry that message to market.&nbsp;</p> <p>The Strategic Marketing team is a ‘hub’ in our hub-and-spoke marketing model, working closely with other teams to execute our campaigns. This role is a key translation layer between Strategic Marketing’s industry thought leaders and those teams as we take a tailored message to our key ecosystems.&nbsp;</p> <p>This is a full-time role based in Berlin, Germany.</p> <p>&nbsp;</p> <p><strong>ONCE YOU ARE HERE YOU WILL:</strong></p> <ul> <li>Translate overarching market narratives into assets &amp; activations for use across GTM</li> <li>Tailor campaign messaging to ecosystems, partners, verticals, and personas</li> <li>Develop strategy and high-impact content for educational series and flagship events like NRF, ShopTalk, and our owned event series, INCENTIVIZE</li> <li>Build enablement materials and playbooks to help sales, customer success, and account management teams activate narratives</li> <li>Collaborate across product marketing, brand, partnerships, and demand generation teams to nail our campaign messaging wherever it shows up</li> </ul>