Marketing Reporting & Insights Manager

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Position Summary:

The Digital Marketing Campaign Manager will collaborate closely with the business marketing teams to establish, standardize and scale marketing campaigns processes and execution while also identifying growth opportunities and providing transparency into campaign results

Position Description:

• Establish and standardize process to for the full scope of digital marketing processes including campaign execution, automation, journeys, lead qualification/scoring, lead nurturing, list and segment management, and revenue based reporting
• Execute marketing campaigns from start to finish including list segmentation, email creation, A/B testing and analysis. Campaigns include webinars, newsletter email communications, email nurture tracks, events and conferences.
• Define and explain technical requirements for marketing strategies, plans, and processes
• Involved in maintenance and/or enhancement of campaigns and the marketing database including design of various data integration solutions.
• Support the various governance requirements for the use of the platform
• Prepare and conduct testing to ensure correct functioning of the program designed
• Provide input/recommendations where marketing strategy can be enhanced by current technology
• Ensure all marketing interactions are compliant with local and federal privacy and governance law
• Stay current with digital marketing operations trends. Actively contribute to marketing operations community
• Dive deep into the analysis of campaign performance to identify and understand trends, performance issues or other significant changes, and proactively address and follow-up as needed.
• Drive optimization strategies for strong digital campaign performance that will improve click through and/or conversion rates.
• Connect regularly with the marketing teams on campaigns, and work closely to brainstorm and collaborate new creative ideas to scale campaign performance.
• Adopts, utilizes and role models the Voya Management System  as part of everyday activities to drive behavior, facilitate and foster team collaboration & empowerment, and promote a problem solving culture
• Other duties as assigned.

Knowledge & Experience:

• 4+years’ proven track record and strong knowledge and experience working with Marketing Automation technology platforms such as ExactTarget, Eloqua, Marketo, Pardot.
• Hands on knowledge of Internet development technologies like HTML for email template setup
• Possess a strong technical background, including experience as a web programmer or webmaster. Power user experience with Saas solutions such as salesforce.com highly desirable.
• High levels of integrity, autonomy, and self-motivation.
• Ability to meet deadlines, manage multiple tasks, and thrive in a fast-paced, constantly shifting environment effectively and efficiently
• Oversee day to day activity and work independently
• Detail-oriented and organized. 
• Outstanding ability to think creatively, strategically and identify and resolve problems
• Excellent analytical, organizational, project management and time management skills
• Excellent verbal and written communication skills - Ability to clearly and effectively articulate thoughts and points
• Strong interpersonal skills and ability to work well with other team members, sales, CRM, product development, cu