Vice President, Global Field Marketing

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Description

As the Vice President of Global Field Marketing, you will drive Freshworks’ market presence and accelerate growth through strategic field marketing initiatives. Leading a global team, you will be responsible for Field, Partnership and ISV marketing efforts for developing and executing strategic marketing initiatives to drive demand, generate leads, and support sales efforts across multiple regions globally. As a key leader in our marketing organization, you will play a pivotal role in shaping our go-to-market strategy, building brand awareness, and driving revenue growth. The successful candidate will possess a blend of strategic vision, collaborative excellence, leadership acumen, and a proven track record of delivering impact in field marketing roles within the software and SaaS industries.

• Develop & executive a global field marketing strategy aligned with overall company objectives and sales targets.
• Lead, mentor and inspire a high performing team of field marketing professionals across multiple geographies, fostering collaboration and innovation.
• Collaborate closely with sales and product marketing leadership to understand market trends, identify growth opportunities, and develop marketing programs to support sales efforts.
• In partnership with the Product Marketing and Integrated Campaigns teams, drive initiatives - events, conferences, and seminars - to generate qualified leads and accelerate pipeline.
• Define, implement and foster a metric-driven approach to measure the impact of field marketing programs. Seek continuous optimization campaigns for maximum impact and ROI.
• Establish and maintain strong relationships with stakeholders, including sales team, product marketing, demand generation, customer engagement, integrated campaigns & brand, and executive leadership.
• Stay current on industry trends, our competitive landscape, and customer insights to inform marketing strategies.
• Manage an annual budget for field marketing activities, ensuring resources are allocated efficiently and effectively to drive desired outcomes.
• Act as a Freshworks ambassador, representing the company at industry events, conferences and speaking engagements.
• Collaborate with internal teams to develop compelling messaging, content, and collateral tailored to global, regional and local market needs.

Qualifications

• BA/BS Degree. Masters desirable but not required. 
• A minimum of 15+ years' experience in B2B marketing, with at least 5+ years in leadership roles focused on field marketing within the software / SaaS industry.
• In-depth knowledge of the B2B SaaS industry, including market trends, competition, and emerging technologies.
• Proven track record of driving successful field marketing strategies and initiatives that contribute to revenue growth and market expansion.
• Demonstrated ability to set and achieve ambitious goals, fostering a culture of results and accountability.
• Deep understanding of marketing technologies, tools, and best practices, with experience leveraging data and analytics to drive decision-making. 
• Strong leadership skills with the ability to inspire and motivate cross-functional teams in a fast-paced, dynamic environment.
• Outstanding experience with a track record of results in applying strong strategic thinking and vision to deliver outsized impact.
• Proven track record of driving and aligning organizational goals.
• Diplomacy, integrity, and presence to enable effective work at all levels within a large, multi-country organization.
• Strategic thinker with a results-oriented mind