Senior Director / VP of Portfolio Marketing

Empowering Better Financial Outcomes for Everyday Americans

When you join Atlanticus, you become a member of a fast-growing, mission-focused company that is committed to aid in meeting the financial needs of middle-class Americans. With a culture of collaboration and a one-team mindset, we encourage entrepreneurial thinking to empower our customers toward financial well-being.

Atlanticus™ technology enables bank, retail, and healthcare partners to offer more inclusive financial services to everyday Americans through the use of proprietary analytics. We apply the experience gained and infrastructure built from servicing over 20 million customers and over $40 billion in consumer loans over more than 25 years of operating history to support lenders that originate a range of consumer loan products. These products include retail and healthcare, private label credit and general-purpose credit cards marketed through our omnichannel platform, including retail point-of-sale, healthcare point-of-care, direct mail solicitation, digital marketing, and partnerships with third parties. Additionally, through our Auto Finance subsidiary, Atlanticus serves the individual needs of automotive dealers and automotive non-prime financial organizations with multiple financing and service programs.

Office Locations

• Atlanta, GA – Located in the Queen Building (King & Queen Towers, Sandy Springs), with easy access to I-285, GA-400, and a free shuttle to MARTA.
• Austin, TX – Situated in The Domain, a vibrant tech hub with park-like surroundings, top restaurants, and convenient parking, perfect for post-work socializing.
• Wilmington, DE – Near the Riverfront, offering rich history, dining, entertainment, and shopping. With direct access to I-95, Amtrak, and SEPTA, employees enjoy flexible living options.

Work Culture

We foster a collaborative, innovative environment where everyone contributes to building something meaningful. You’ll be empowered to lead, grow, and make an impact.

The Role

We are seeking an exceptional Senior Director / VP of Portfolio Marketing to shape and lead the strategic direction of retention and engagement marketing across our credit card portfolio. This senior marketing leader will play a pivotal role in improving portfolio health, driving customer engagement, and advancing Atlanticus’ mission of responsible lending.

As the Senior Director / VP of Portfolio Marketing, you will serve as the marketing leader responsible for defining and executing the existing customer marketing and lifecycle strategy for Atlanticus’ credit card portfolio. You will drive performance across the entire customer lifecycle—activation, utilization, repayment, retention, and loyalty—while balancing growth, risk, compliance, and customer outcomes at scale. This role requires deep domain expertise in non-prime credit markets, strong leadership skills, and the ability to influence cross-functionally at a senior level.

You will shape the portfolio management roadmap, guide testing decisions, and lead a high-performing team in delivering data-driven, compliant, and customer-centered portfolio growth strategies.

Key Responsibilities

Strategic Leadership & Vision

• Establish and own the long-term portfolio marketing strategy for Atlanticus’ credit card business, aligning with enterprise growth and risk objectives.
• Develop the vision for lifecycle engagement and customer experience across onboarding, early engagement, responsible credit usage, retention, and reactivation.
• Champion a mission-driven approach to marketing that supports financial inclusion while ensuring responsible credit usage and portfolio stability.

Portfolio Management & Performance Accountability

• Lead strategic initiatives to improve portfolio performance, including activation, utilization, payment behaviors, retention, CTLV, and credit outcomes.
• Partner closely with Portfolio Management Risk Team to optimize economics, reduce delinquency, and support long-term portfolio sustainability.
• Serve as the senior marketing voice in portfolio marketing reviews, risk meetings, and performance marketing discussions.

Data-Driven Decision Making

• Oversee the creation and evolution of customer segmentation, targeting, and behavioral modeling strategies for existing customers.
• Drive an exp