Marketing and Strategic Engagement Analyst (Administrative Analyst/Specialist Exempt I)

Job Title

Marketing and Strategic Engagement Analyst

Classification

Administrative Analyst/Specialist Exempt I

AutoReqId

550996

Department

Dean’s Office, College of Business and Economics

Division

Vice President, Academic Affairs

Salary Range

Classification Range $4,598 - $8,318 per month

(Hiring range depending on qualifications, not anticipated to exceed $4,598 - $5,528 per month)

Appointment Type

Ongoing

Time Base

Full Time

Work Schedule

Monday – Friday, 8:00 AM – 5:00 PM; Occasional early morning, evening and/or weekend hours.

About CSUF

Standing on 241 acres in the heart of Southern California, the University was founded in 1957 and has grown into a population of over 40,000 students. As Titans, we believe that diverse perspectives deepen our understanding. We are committed to giving students the support they need to graduate, while responding to California’s revolving work force needs. At Cal State Fullerton we strive for continual improvement of students, staff, faculty, and administrators through orientations, training programs, and professional development opportunities. As part of the Titan Community, you have access to many campus facilities and services including but not limited to the Grand Central Art Center in Santa Ana, the Arboretum and Botanical Garden at Cal State Fullerton, cultural events and performances in the Clayes Performing Arts Center, Cal State Fullerton Athletics sports events, Titan Recreation Center, and the Employee Wellness Program.

Job Summary

It is an exciting time to join Cal State Fullerton as we are an in demand comprehensive University that is driven to shape the future of education and foster a vibrant community of diverse students, faculty, staff, and administrators who uphold values of inclusive excellence, free speech, and an environment free from discrimination. We are continuously seeking individuals from various career disciplines that share the University’s mission and core values. We warmly welcome you to consider joining the Titan Community where minds expand and opportunities flourish.  

About the Position: 

The College of Business and Economics is committed to leading business education through the guiding principles of program quality, balancing theory and practice, and expanding our outreach and visibility. We create positive change by leveraging the curiosity, entrepreneurial spirit and diversity of our students. We inspire our students and other partners to transform the workforce through innovative, impactful instruction and research. We seek an exceptional individual to join our team as the Marketing and Strategic Engagement Analyst (Administrative Analyst/Specialist Exempt I). The ideal candidate in this role should have a positive attitude and an active, energetic mind characterized by highly ethical practices and a commitment to diversity, openness, flexibility, integrity.

Under the general direction of the Senior Director of Marketing, the Marketing and Strategic Engagement Analyst is a key member of the College of Business and Economics (CBE) at California State University, Fullerton, responsible for advancing strategic relationships between the college and external business, industry, and alumni partners. Serves as a primary liaison for initiatives that promote CBE’s reputation and impact within the broader business community. Acting as a strategic advisor to the Dean and marketing leadership, the Marketing and Strategic Engagement Analyst provides high-level guidance and executes a comprehensive plan designed to amplify the college’s visibility, branding efforts, influence, and institutional goals.

The Marketing and Strategic Engagement Analyst also serves as a primary liaison to CBE’s external boards such as the Titan Business Executive Fellow Program, Alumni Council and Dean’s Advisory Board. Advances strategic engagement through innovative ideas and initiatives that deepen external collaboration and support institutional goals. Provides consultative direction and guidance to board members and event committees to ensure alignment with institutional strategy. Collaborates closely with the CBE Advancement Team and University External Relations to synchronize messaging and engagement efforts, where appropriate. Additionally, the Marketing and Strategic Engagement Analyst develops and distributes externally focused communications, leveraging technology and social media platforms to sustain meaningful relationships. Responsible for ensuring the financial viability of events through cost-effective planning and compliance with financial and fiscal policies and procedures.

The Marketing and Strategic Engagement Analyst creates and develops a strategic engagement plan to strengthen