Digital Content Marketing Coordinator

About Our Company

We’re a diversified financial services leader with more than $1.5 trillion in assets under management, administration and advisement as of year-end 2024. Our team of 22,000 people across 19 countries, serves more than 3.5 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses – Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

Job Description

As a Content Marketing Coordinator, you will be responsible for managing publication of new and updated content through internal and public content management systems (CMS) to ensure compliant content. Your primary responsibility will be to help ensure smooth workflows, processes, and timely publication and QA of compliant web-based content. This position will create and manage schedules and timelines needed for content publication, ensure clear communication across the team. You will also provide ongoing project and program management support for the social media team, including content development, writing and editing. This position works closely with website agile teams and content team channel partners as well as multiple business partners within the company, so strong relationship and communication skills are needed.

The AWM Consumer Content Marketing team at Ameriprise Financial produces award-winning content used to drive engagement across channels—for use both by Ameriprise Financial advisors in their local marketing efforts and as part of corporate marketing strategies.

This position reports to the Senior Director, Content Marketing.

Key Responsibilities

• Manage the publication and QA process for content across internal and external CMS platforms in coordination with channel partners.

• Maintain a complete and accurate content library and inventory, including approved materials and documentation, to support annual renewal and audit requirements.

• Drive process alignment and communication related to content publication timelines and dependencies.

• Manage standard operational processes for content deliverables, adapting workflows as needed in response to evolving tools and technologies.

• Provide program support through project tracking, reporting, analysis, and cross‑team coordination.

• Provide ongoing support to corporate social media team, including content development for native, corporate and advisor campaigns across platforms and audiences.

• Support ad hoc content requests as required, including editing, writing, image selection, and ongoing maintenance of compliant content.

• Ensure adherence to all applicable industry regulations and company policies.

• Other duties as assigned

Required Qualifications

• 1-3 years of experience in marketing or communications.

• Familiarity with content management, MarTech and project collaboration systems. (e.g. JIRA, FIGMA, SharePoint, CMS, Adobe Workfront, SmartSheet).

• Understanding of content marketing, writing and editing

• Understanding of content success metrics and analysis

• Strong verbal and written communication skills and ability to effectively interact with multiple levels of peers and managers across the firm.

• High degree of professionalism with strong attention to detail and ability to manage multiple projects in a fast-paced, deadline-driven environment.

• Strong Microsoft Office skills.

Preferred Qualifications

• Financial Services experience.

• Bachelor’s degree in English, Journalism or Finance or a related field; or demonstrated experience in financial services industry or similarly regulated industry.

Visa Sponsorship

Applicants must have a valid work authorization that does not now, or in the future, require visa sponsorship for employment in the United States (e.g., H-1B, F-1 CPT, F-1 OPT, TN).

In-Office Collaboration

We are a client-centric, relationship-based business. Working together, in-person, is foundational to how we achieve results. By fostering a culture of face-to-face collaboration, idea sharing, productivity and personal connection, we deliver for our stakeholders — clients, advisors, employees and shareholders. Our employees work in the office at least four (4) days per week, with flexibility to work from home one (1) day per wee