Sr. Product Marketing Manager, NGS Platforms

What if the work you did every day could impact the lives of people you know? Or all of humanity?

At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients.

Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible.

The Senior Product Marketing Manager of NGS Platforms is responsible for creating strategies and building and executing the tactics required to drive the adoption and utilization of our platforms. You will lead and drive content development and campaigns supporting our on-market portfolio and support global go-to-market strategies and planning for new product launches. The successful candidate will be a highly collaborative individual with global mindsets, who can creatively lead cross-functional programs while building best-in-class marketing capabilities in established and emerging market segments. Close collaboration across Marketing, Product Management, and Commercial and a good understanding of the genomics market will be essential for the success of this individual. 

Responsibilities 

• Drive positioning & messaging to differentiate product vs alternative solutions and incumbent technologies by partnering with Segment and Regional marketing and Product Management for campaign development activities 

•  Responsible for leading development of materials for marketing campaigns for on-market products 

• Collaborate on cross-functional efforts to develop and execute marketing plans to drive increased adoption of key NGS methods 

• Oversees global coordination and alignment of content with initiative objectives 

• Support go-to-market strategies, in collaboration with product management and marketing 

• Monitors marketing performance and optimizes efforts based on data, insights, and market knowledge 

• Shares customer insights and market trends to internal stakeholders 

• Develops campaign training requirements for sales enablement 

• Responsible for creation of marketing collateral and sales tools, including, but not limited to, application notes, technical notes, and data sheets 

Preferred Experience/Education  

• Bachelor’s degree required, MBA, MS or PhD a plus  

• Must have 5+ years of industry experience in Product Marketing or Product Management 

• Demonstrated experience in technical marketing and close collaboration with Commercial teams is highly desired 

• “Digital-first” marketing experience strongly preferred 

• Technical knowledge of genomics, next-generation sequencing and molecular biology products is highly desired 

• Demonstrated experience of delivering effective and strategic marketing plans for products on market  

• Ability to own both long-term strategy and executional detail 

• Must have strong analytical skills – ability to tie detailed analysis to larger strategy and make data driven decisions is critical