Senior Analyst, Data & Analytics

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

We're searching for a Senior Analyst, Data & Analytics who will be an important contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy, and Data Technology.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Data Technology develops a data strategy and leverages technology to tag, create, organize, license, store, aggregate and synthesize data into readable dashboards and reports. This provides the framework to advance each client's overall data maturity to support their business-specific objectives.

Responsibilities include:

• Use a variety of tools to deliver rapid-response insights through data mining techniques
• Improve and quality control for important deliverables
• Independently troubleshoot and address quality control issues, generating reports and analysis that may require the merging of multiple data sets
• Improve the speed of reporting by creating automated processes to consolidate data from many internal, vendor, and application specific sources
• Utilize understanding of SQL to more manage data
• Access sources including Google Analytics, Adobe Suite, Google Ad Words, and DFA to create customized reports and data pulls
• Utilize Excel and visualization tools (Tableau/Datorama/PowerBI) to pull data into custom charts, tables, and to showcase the most critical series of actionable business metrics
• Implement recommended data governance and quality processes inclusive data taxonomy and tagging standards
• Collaborate with partners to advance data-driven scale and sophistication
• Foster and contribute to a team environment

Qualifications

• Four year degree (with a business focus such as Statistics, Economics, Mathematics, Finance or Marketing)
• Master's degree (preferred)
• 2+ years of business experience in marketing consulting, advertising or data analysis
• Expertise within the digital environment and in aligning marketing strategies with business needs
• Working knowledge of integrated marketing best practices
• Exposure to mobile, social, tablet measurement approaches and understanding of role of attribution and paths to conversions
• Strong organizational skills, with the ability to aggregate data from multiple sources
• Demonstrated understanding of digital tagging, tracking, QA, and maintenance
• Excellent written, oral communication and presentation skills
• Proficiency in Microsoft Excel and Powerpoint is required
• Working knowledge of the best data visualization, data manipulation and data storage solutions and products
• Proficiency in SQL, python, R, javascript, manipulating large data tables and creating custom queries

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the applica