Marketing Specialist
Atlantic Health SystemAbout the role
The Marketing Specialist will be responsible for developing, executing, and optimizing targeted Email and Direct Mail programs to support Atlantic Health’s marketing and business objectives. The person in this role will provide project management, coordination and response analysis, while working closely with marketing strategy, data and creative teams as well as external vendor partners to ensure that all projects and programs are completed on time
Responsibilities:
- Partner with internal creative teams and external production partners to develop and deploy Email and Direct Mail programs
- Provide project management support and coordinate across teams to launch new programs and touchpoints
- Maintain and continually optimize always-on nurture/trigger streams and customer journeys
- Ensure email blasts, campaigns and nurtures are set up accurately to support all reporting needs
- Increase email address acquisition, open rates, click-thru rates, new patient conversion, engagement, and retention
- Maintain CRM data accuracy by supporting list updates, field management, and data cleanup efforts
- Support segmentation and targeting to build and select audience files
- Support automation and personalization capabilities development
- Support test plan development and execution, maintain record of outcomes and apply learnings to new programs
- Support updates to data schemas, taxonomy, and campaign tracking structures to ensure accurate reporting
- Contribute to copywriting, editing, image selection and template design
- Proofread each touchpoint to ensure quality, accuracy and appropriateness for each intended audience; route rounds of revisions to key stakeholders for review and approval
- Maintain, optimize all web forms and associated user journey’s reporting out to the business on performance
- Produce response reporting and socialize insights and test results
- Track expenses against the marketing budget
- Additional duties as assigned in support of CentraState Medical Center and Atlantic Health marketing objectives
Required Qualifications
- Bachelor’s degree in Marketing, Business, or related field
- 1-5 years of hands-on marketing or CRM experience, including data operations, email and/or direct mail
- Experience with CRM or marketing automation platforms like Salesforce Datacloud or Marketo Engage a plus
- Proficiency in using Excel for tracking, organizing, and validating data
- Strong attention to detail with the ability to maintain accurate records, documentation and data updates
- Exceptional project management, collaboration, and communication skills
- Deadline oriented and comfortable handling multiple initiatives simultaneously
- Knowledge of marketing response analytics
This is a hybrid position with the flexibility to work from home a few days each week.
At Atlantic Health, our promise to our communities is; Anyone who enters one of our facilities will receive the highest quality care delivered at the right time, at the right place, and at the right cost. This commitment is also echoed in the respect, development and opportunities we give to our more than 22,000 team members. Headquarters in Morristown, New Jersey, we are one of the leading non-profit health care systems in the nation. Our facilities and sites of care include:
- Atlantic Health Morristown Medical Center, Morristown, NJ
- Atlantic Health Overlook Medical Center, Summit, NJ
- Atlantic Health Newton Medical Center, Newton, NJ
- Atlantic Health Chilton Medical Center, Pompton Plains, NJ
- Atlantic Health Hackettstown Medical Center, Hackettstown, NJ
- Atlantic Health Goryeb Children's Hospital, Morristown, NJ
- Atlantic Health CentraState Healthcare System, Freehold, NJ
- Atlantic Medical Group
- Atlantic Visiting Nurse
- Atlantic Mobile Health
- Atlantic Rehabilitation
We have more than 900 community-based healthcare providers affiliated through Atlantic Medical Group.
We have received awards and recognition for the services we have provided to our patients, team members and communities. Below are just a few of our accolades:
- Chosen for 17 years by Fortune as one of the magazine’s “100 Best Companies to Work For."
- Atlantic Health Morristown and Atlantic Health Overlook Named by Newsweek as two of the “World’s Best Hospitals” in 2026.
- Atlantic Health Morristown and Atlantic Health Overlook ranked within the top three hospitals in New Jersey by U.S. News & World Report’s 2025-2026 Best Hospital
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s