Product Manager, US Marketing, Hematology

At Genmab, we are dedicated to building extra[not]ordinary® futures, together, by developing antibody products and groundbreaking, knock-your-socks-off KYSO antibody medicines® that change lives and the future of cancer treatment and serious diseases. We strive to create, champion and maintain a global workplace where individuals’ unique contributions are valued and drive innovative solutions to meet the needs of our patients, care partners, families and employees.

Our people are compassionate, candid, and purposeful, and our business is innovative and rooted in science. We believe that being proudly authentic and determined to be our best is essential to fulfilling our purpose. Yes, our work is incredibly serious and impactful, but we have big ambitions, bring a ton of care to pursuing them, and have a lot of fun while doing so.

Does this inspire you and feel like a fit? Then we would love to have you join us!

The Role:
 

The Product Manager, US Marketing will execute brand strategies and execution for Genmab’s first asset in hematology, EPKINLY.  This critical role will report directly into the Associate Director of EPKINLY Marketing and be expected to work closely within the US Marketing Team; with EPKINLY cross-functional teams; as well as EPKINLY US alliance partners to deliver impactful HCP marketing initiatives across indications.

The ideal candidate will bring strong marketing execution skills, cross-functional collaboration experience, and a proactive, learning-oriented mindset to contribute to the ongoing success of EPKINLY’s launch and growth.

Responsibilities to include but not limited to:

- Support the implementation of key brand strategies and tactical plans in alignment with the overall EPKINLY vision and Genmab’s organizational priorities.

-  Collaborate across Marketing, Operations, Field Sales, and other cross-functional teams as well as the Alliance (collaboration with AbbVie) to optimize personal promotion materials and ensure effective deployment of digital and print assets.

-          Translate data and insights into actionable marketing tactics that drive engagement and competitive differentiation.

-          Assist in the development of HCP and patient content and work closely with cross-functional partners (Operations, Field Sales, Market Access, Medical Affairs) to execute initiatives effectively.

-          Support planning and execution for promotional initiatives with the omnichannel and Alliance teams.

-          Contribute to tactical planning processes, ensuring coordination across functions and partners.

-          Manage agency partners and internal stakeholders to deliver projects on time and within budget.

-          Track key project timelines, deliverables, and budget utilization to ensure alignment with brand goals.

Requirements

·       Bachelor’s degree required; advanced degree a plus

·       4+ years of relevant experience in product/brand management and/or strategic marketing, in pharma/biotech industry

·       Experience managing/supporting product management projects

·       Oncology, hematology, or specialty product experience strongly preferred.

·       Demonstrated ability to collaborate effectively across functions and manage multiple priorities in a fast-paced environment.

·       Strong project management, communication, and problem-solving skills.

·       Self-starter with a “roll-up-your-sleeves” approach and the ability to adapt to evolving business needs.

·       Experience in emerging or dynamic biopharmaceutical organizations (preferred).

·       Familiarity with alliance or co-promote environments (a plus).

·       Ability to travel domestically as required (up to 25%).

For US