Sr. Manager, F1 & Circuit Racing

Company Description

You will assume responsibility and ownership of the F1 & Circuit Racing Motorsports area within the RBNA portfolio and support the Director of 4 Wheel Motorsports in running the F1 & Circuit Racing program.

The Sr. Manager – F1 & Circuit Racing is responsible for developing and executing the strategy of our national motorsports program. The development and alignment of the motorsports marketing plans of our regional teams is a key part of the role and the candidate is expected to contribute strongly to the ideation and creation process to develop strong RBNA and global aligned related motorsports projects.

As part of this role, you will serves as main connection point to other internal departments (Sports, Brand, Legal, RBMN, etc.) and region teams for all F1 & Circuit Racing related matters, making sure our approach is aligned with all key stakeholders within the company as well as main RBNA POC for the F1 entities Red Bull Racing and Visa Cash App Racing Bulls.

Furthermore, you will be expected to build and capitalize on a strong network in the sport (athletes, teams, commercial rights holders, etc.) and successfully manage and grow the partnership portfolio to maximize efficiency and effectiveness of our programs.

In addition, the Sr. Manager’s responsibility is to ideate and bring to life superior ideas, identify new tactics and playgrounds, cross-marketing solutions and business opportunities to continue growing Red Bull’s brand awareness and reinforce the image of the brand and its perception in the USA to grow the user base. The Sr. Manager fosters cross-functional collaboration between RBNA Communications, Interactive Marketing, Brand Marketing, Retail Marketing, the Red Bull Media House, Athletes and Events Marketing. The Sr. Manager will support the Regional Marketing Teams with best in class activation support and expectation setting to fully leverage the RBNA Motor Sports properties.

Job Description

IMPLEMENT NATIONAL MOTORSPORTS STRATEGIC VISION

Set clear measurable targets for assigned initiatives

Create project briefs, set targets and conduct holistic re-cap sessions

Manage assigned Motor Sports properties & projects (full responsibility for the quality of the overall execution and outcome)

Deliver complete evaluation against RBNA consumer targets

Develop operations & logistics timelines for events/projects

POC for daily business exchange with Red Bull Racing and Visa Cash App Racing Bulls. Organize and lead planning meetings and incorporate into project plan (org chart, work flow, production, competition, live show)

Hire and manage production companies, agencies, sub-contractors, vendors, staff for the assigned projects and programs (3rd party)

Support the National BU network and Regional Marketing Teams to ensure full 360 leverage of relevant Motor Sports properties and assets and top-level execution against Red Bull’s brand standards

Budget management and accountability

STRATEGIC PLANNING

Contribute to ideation, development and creation process of Red Bullish motorsports projects and assets on national + regional level

Establish Marketing and activation programs and initiatives for Natl. MS properties

Identify innovative ways to expand RBNA’s Motor Sports program to reach new consumers

Keep a pulse on all consumer, sports, sales insights related to Motor Sports

Develop US tactics based on consumer insights following our global strategy

Identify opportunities with new upcoming athletes and teams

Lead collaboration across all Santa Monica departments to maximize the outcome

Maintain global brand standards on all branding and hospitality materials

Constant communicate/update on key initiatives

MAXIMIZE STRATEGIC PARTNERSHIPS

Identify new brand partners to grow 1) brand awareness and 2) generate revenue in alignment with RBNA’s Partnership Team on following criteria

Brand fit, credibility in space and value

Extend reach and impact on targeted consumers

Create additional revenue to off-set the actual budget (targets assigned on a project basis linked to natl. revenue targets)

Establish and leverage network with sanctioning bodies and race/event organizers to seek cross-marketing opportunities

STANDARD SETTING

Define and set clear event execution and branding standards in alignment with our global strategy

Provide the field with the tools needed to implement events – including the delivery of proprietary apps, guidelines, manuals and workshops

Drive excellence in all execution

Define and communicate roles & responsibilities in detail

Use provided reporting tools to gather and share information