Sr. Manager, ABM

Meet Yubico: the inventor of the YubiKey––the world's first and leading security key. Our company’s mission is to make secure login easy and available for everyone. Yubico was founded in 2007 by Stina and Jakob Ehrensvard, and recently went public on Nasdaq First North Growth Market Stockholm: YUBICO. Our customers include Fortune 500 companies, hundreds of government agencies and millions of individuals in over 160 countries that rely on Yubico technology to secure access to computers, online services and mobile apps. We  are a global company with a strong company culture and employees located in over 14 countries. Yubico’s  headquarters are based in  Stockholm, Sweden and Santa Clara, CA.  Aligned with our mission to make the internet more secure for everyone, Yubico donates YubiKeys to organizations helping at-risk individuals through our philanthropic initiative, Secure it Forward.

At Yubico, we offer:
Freedom and Flexibility: At Yubico, we want you to be your most productive selves whether you decide to work 100% from home or choose to work hybrid/onsite. The way we balance the fast-paced demands of a high-growth company and sustainability is making rest a priority.
Yubico Values: We work to ensure that our employees have an open space to have their voices amplified to create a diverse, equitable, and inclusive workplace where everyone feels like they belong. Aligned with this, our employees have created some pretty cool Employee Resource Groups: YubiPride, YubiBIPOC, YubiSustainability and YubiWomen. Additionally, Yubico donates YubiKeys to organizations in need all over the world (you can read more about our work here).
Social Connection: Relationships and connectedness matter, and we love spending time with our team! Our virtual workspace keeps us connected day-to-day whether it's through Yubico celebrating wins or our buzzing Slack communities. We host an all-team event in a new location every year where we plan for upcoming quarters, set goals, and most importantly, host fun events to encourage team building outside of the workplace. Check out our Life at Yubico Page on LinkedIn and our awards here.
The Role:
We are seeking an experienced Senior B2B Account-Based Marketing (ABM) Manager to lead and elevate our ABM initiatives. This role requires a seasoned professional with expertise in B2B marketing and ABM strategies, capable of driving significant business impact through highly targeted and personalized marketing efforts. The Sr. Manager, ABM, will play a pivotal role in crafting a global account-first strategy, and aligning marketing with sales to drive revenue from key accounts.

Tasks & Responsibilities:

• Develop, refine, and execute a sophisticated ABM strategy aimed at targeting high-value accounts and driving revenue growth.
• Lead the identification and segmentation of target accounts in collaboration with sales and operations leadership.
• Design bespoke marketing programs for different account segments, focusing on the challenges and opportunities unique to each segment.
• Oversee the planning, execution, and optimization of multi-channel ABM campaigns.
• Guide the development of high-impact content and messaging that resonates with key decision-makers at target accounts.
• Partner with Product Marketing, Field Marketing, Design teams and our digital agency to develop and deliver personalized experiences across digital and offline channels.
• Serve as the primary liaison between marketing and sales teams on ABM initiatives, ensuring collaboration and alignment on goals, strategies, and execution.
• Provide strategic insights and guidance to sales teams, helping them engage more effectively with target accounts.
• Lead the analysis of ABM campaign performance, using data to uncover insights, measure ROI, and drive campaign and tactics optimization.
• Prepare and present detailed performance reports highlighting successes, challenges, and opportunities for improvement.
• Foster a collaborative and innovative cross-functional team environment.
• Manage the ABM budget, ensuring optimal allocation of resources to achieve and grow positive ROI.

Basic Qualifications:

• 7+ years of experience in B2B marketing, with a minimum of 3 years in a senior or leadership role focused on ABM.
• Proven success in developing and executing ABM strategies that drive significant revenue growth and account penetration.
• Experience collaborating with sales teams and aligning marketing efforts with sales goals.
• Expertise in intent tools (6Sense, Foundry, etc.),