Director: Revenue Marketing

 

Why Entersekt

 

Founded over 16 years ago, with more recent investments from Accel-KKR, Entersekt is a leader in digital banking fraud prevention and payment security, including mobile authentication, mobile app security, and 3-D Secure authentication for issuers, acquirers and payment networks. We offer highly scalable products with a track record of success across multiple continents.

 

Entersekt enables secure digital transactions for leading financial institutions globally. We exist to create a world where everyone can transact digitally without fear or compromise. Currently, we protect the digital transactions of over 210 million active users on our platform and hold 120 active patents that recognize innovation in digital security, payments, and user experience. Entersekt offers customers secure authentication and digital payments experiences that remove unnecessary friction. Entersekt has a diverse product portfolio and aggressive roadmap that positions the company well to sustain competitive advantage as it expands globally with emphasis on North America and European markets.

The Opportunity: 

We are seeking a highly strategic and results-oriented Director, Revenue Marketing to lead our efforts in driving pipeline generation, accelerating sales cycles, and ultimately, increasing revenue. This is a critical leadership role for an experienced marketing professional who can build and execute targeted marketing programs that resonate with our ideal customer profiles.

The ideal candidate will have a strong background in B2B SaaS, with a distinct preference for experience within the FinTech space, particularly in payments and fraud prevention. You will be instrumental in defining and executing our revenue marketing strategy, focusing on measurable impact and a deep understanding of the customer journey.

Key Responsibilities:

Strategy & Leadership

• Develop and own the comprehensive revenue marketing strategy, aligning closely with sales objectives to deliver measurable pipeline and revenue growth.
• Lead the planning, execution, and optimization of all ABM initiatives, targeting key accounts and strategic segments.
• Collaborate with sales leadership to define target accounts, identify key personas, and develop personalised marketing plays.

Pipeline Generation & Nurturing

• Design and implement multi-channel campaigns (digital advertising, content syndication, webinars, events, email, direct mail, etc.) to engage target accounts and generate qualified leads.
• Develop and execute account-specific marketing programs that educate, nurture, and accelerate opportunities through the sales funnel.
• Work closely with SDR and Sales teams to ensure seamless lead handoff, follow-up, and feedback loops.
• Implement robust lead scoring and nurturing programs to advance prospects through the buyer's journey.

Content & Solution Messaging

• Partner with product marketing to develop compelling and relevant content assets tailored for target accounts and specific stages of the sales cycle.
• Ensure consistent and impactful solution-oriented messaging across all marketing touchpoints.
• Translate complex product features into clear, benefit-driven value propositions for target audiences.

Measurement & Optimization

• Establish clear KPIs and metrics for all revenue marketing and ABM programs, regularly reporting on performance to leadership.
• Leverage marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), and ABM platforms to track, analyze, and optimize campaign effectiveness.
• Conduct A/B testing and experimentation to continuously improve campaign performance and ROI.
• Manage the revenue marketing budget effectively, ensuring optimal allocation of resources.

Market Intelligence & Competitive Analysis

• Stay abreast of industry trends, competitive landscape, and best practices in B2B SaaS revenue marketing and ABM, particularly within FinTech.
• Utilize market insights to refine strategies and identify new opportunities.
  
  

Experience & Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 7+ years of progressive experience in B2B SaaS marketing, with at least 3-5 years focused on revenue marketing, demand generation, and Account-Based Marketing (ABM).
• Proven track record of success in driving measurable pipeline growth and revenue through targeted marketing initiatives.
• Strong preference for candidates with experience in the FinTech indus