Enterprise Marketing Brand Activation

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
 
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

***This position follows a hybrid working schedule***

Overview:

At CVS Health, we are a health care innovation company focused on helping people on their path to better health and are looking for innovative marketing leaders who think big and push boundaries to drive business results always with the consumer at the center of everything we do. We’re looking for a dynamic marketer with a background in customer lifecycle, martech, and agile to help develop innovative ideas to drive customer growth for our CVS Beauty business. 

What you’ll do:

The Senior Manager of Marketing, Enterprise Marketing Activation is responsible for proactively identifying enterprise brand campaign and platform opportunities and bringing those to life creatively.  This individual will need to have tight connections with the business unit Marketing teams to ensure our priority enterprise brand platforms appropriately pull through each business unit.  You will be a steward of our priority customer segments to unlock unique and rich insights that will lead to platforms that resonate with consumers and differentiate us from the competition, functionally and emotionally.  You will also be responsible for identifying the right KPIs and measurement strategies to measure effectiveness, both short-term and long-term impact. 

We’re looking for a wholistic modern marketer who has a proven track record in building brands by reaching audiences during relevant moments, testing and validating emerging ideas, and delivering leading omni-experiences.

Responsibilities:

• Develop deep knowledge of all CVS Health business units and use data and insights to unlock opportunities for red threads across the business units that reinforce the connection of the CVS Health brand.

• Influence leadership and peers with knowledge of the customer and industry by tracking current market trends, synthesizing CVS customer behavioral data and social listening. 

• Seamlessly pivot back and forth from providing thoughtful insight on strategic marketing efforts and day-to-day project management of campaigns in development.

• Identify and focus on key customer outcomes, leveraging an agile mindset, to develop wholistic marketing strategies – optimize what is working, propose scalable opportunities, and sunset as-appropriate. 

• Proactive self-education around retail, healthcare, and marketing industry trends / best practices to identify opportunities that are consistent with and reinforce the CVS Health brand.

• A passion for consumer behavior and brand building

• Ability to leverage new CVS martech tools to fullest capacity and propose new useful tools, technology, partnerships. 

• Partner with media, CRM, and digital teams to identify the right ways to communicate CVS Health brand stories to consumers in ways that are both effective and efficient.

In order to be successful in this role you must exhibit the following:

• Strong ability to use data, insights, and storytelling to impact and influence business unit teams to prioritize enterprise marketing efforts.

• Big thinker that can unlock powerful insights and brand campaign platforms.

• Willingness to lead and do – roll up sleeves.

Required Qualifications:

• 7+ years of marketing experience with a strong foundation in business.

• 5+ years of consulting experience.

• 2+ years of brand campaign management and/or brand strategy experience.

• 2+ years of digital marketing experience including examples of testing and validating emerging opportunities.

• 2+ years of marketing analytics sufficient to project program results and track/interpret them.

• 2+ years of agile marketing experience with an understanding of testing methodologies. 

• 1+ years partnering with outside agencies, holding them accountable, while being a strong partner.

• Ability to travel up to 20%.

Pref