Lead Digital Engagement

Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.  No relocation is offered

Position Responsibilities

• Build and own the homepage calendar, coordinating with cross-functional teams to ensure timely and relevant content updates.

• Oversee the design, content, and functionality of the homepage, ensuring it is visually appealing, user-friendly, and optimized for conversion progression.

• Ensure a seamless and consistent user experience across desktop, mobile web, and app platforms.

• Conduct usability testing and gather user feedback to continuously improve the digital experience.

• Monitor and analyze key performance indicators (KPIs) to measure the success of digital initiatives.

• Work closely with the marketing teams to integrate digital marketing campaigns with the overall digital experience, while ensuring that digital touchpoints support marketing goals and drive customer acquisition and retention.

• Act as a digital experience advocate, promoting a customer-centric approach across the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Media, or a related field (Master’s degree preferred).

• 5+ years of experience in digital strategy, UX/UI design, and digital marketing.

• Proven track record of managing and optimizing digital experiences across multiple platforms.

• Strong project management skills, with the ability to lead cross-functional teams.

• Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making.

• Proficiency in digital tools and technologies, including content management systems (CMS), analytics platforms, and UX/UI design software.

• Expertise in leveraging data analytics to drive decision-making and optimize digital experiences.

• Proficiency in Google Analytics, Adobe Analytics, or similar platforms.

• Understanding of front-end development technologies, including HTML, CSS, JavaScript, and responsive design.

• Ability to gather and interpret customer feedback to inform design and strategy.

• Excellent written and verbal communication skills to effectively convey complex concepts and strategies to various stakeholders.

• Data-driven decision maker who can derive actionable insights from complex data sets.

• Collaborative and able to work cross-functionally.

• Skilled at prioritizing initiatives that deliver the most significant impact.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage

• 401(k) plan

• Tuition reimbursement program

• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)

• Paid Parental Leave

• Paid Caregiver Leave

• Additional sick leave beyond what state and local law require may be available but is unprotected

• Adoption Reimbursement

• Disability Benefits (short term and long term)

• Life and Accidental Death Insurance

• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal

• Employee Assistance Programs (EAP)

• Extensive employee wellness programs

• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Our Lead Digital Engagement earn between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. From health insurance to tuition reimbursement and paid time off to discounts on products and services just to name a few. There is a lot to be excited about around here. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leav