Commercial Transformation Business Analyst
DiageoAbout the role
Job Description :
Job title: Commercial Transformation Business Analyst
Location: Budapest
About us
With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role
Purpose of the role:
Drive commercial transformation across EE markets by uncovering growth opportunities through deep, multi-source analysis of commercial performance. Provide actionable insights and investment recommendations to optimize growth capture across on- and off-trade sub-channels and ensure the most efficient allocation of resources.
Role Responsibilities
Generate actionable insights that drive commercial transformation and profitable growth across EE markets.
Conduct deep-dive analyses using multiple internal and external data sources (Nielsen, IWSR, ANAPLAN, activation and RTC scorecards) to identify growth and efficiency opportunities.
Ensure timely submission and accuracy of monthly data and reports from market partners to support consistent tracking and analysis.
Monitor and simplify analytical processes to ensure scalability, speed, and accuracy of ongoing performance tracking.
Support investment optimization by analyzing trade and A&P spend effectiveness across markets and channels.
Key deliverables:
- Support Commercial Transformation – Support the commercial transformation of EE markets by identifying and unlocking growth opportunities across both on-trade and off-trade channels. Perform deep-dive analysis across multiple data sources (Nielsen, IWSR, ANAPLAN, RTC and activation scorecards) to guide investment decisions and channel prioritization.
- Data complexity reduction – Identify opportunities to gather commercial data efficiently and quickly update key analysis to continuously monitor updates regarding the generated insights.
- Support International Key Accounts – Collect, monitor, and analyze IKA performance, commercial conditions, and strategic plans.
Experience / skills required
Work experience as analyst in commercial functions from 2-3 years
Experience translating analytical findings into actionable commercial recommendations.
Ability to support cross-market transformation initiatives.
Technical knowledge: Capable of conducting deep analysis in Excel, capable of summarizing and showcasing generated insights in Power Point
Fluent in English language, Hungarian is NOT mandatory
Benefits
Unique Family Leave opportunity
Opportunity to work across market and cultures
You will deal with world class brand portfolio
Product Allowance to purchase company products from the staff shop
Flexible Working Statement
Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities f
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