Manager, Brand Marketing

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

NBC News is seeking a core team member for consumer-focused marketing communications for NBC News brands, including NBC News NOW, NBC Nightly News with Lester Holt, Meet the Press, NBC News Digital, cross-platform editorial series, and NBC News Studios within the NBC News portfolio. This person will implement and manage strategic marketing activities and partner with internal and external teams towards achieving branding and promotion goals across platforms.
 

Essential Responsibilities:

Brand Management

• Work with the Director, Marketing on the development and execution of consumer-focused marketing activity including on-air, digital, audio, events, and other off-air marketing communications
• Build marketing plans to meet brand and project goals
• Partner with show producers to define promotion priorities
• Develop strategies to inform marketing plans and creative briefs
• Partner with cross-company colleagues (PR, local affiliate, content distribution, ad sales marketing, digital) to create and execute cohesive promotion plans
• Maintain relationships with counterparts across departments
• “Connect the dots” and serve as a facilitator of cross-team efforts
• Manage the creation of promotion assets to be used in various channels for brand promotion
• Identify new opportunities for brand promotion
• Serve as a brand ambassador, looking for ways to further brand goals
• Bring new ideas to the table to meet promotion goals
• Manage non-media support of cross company Symphony priorities and 1-to-1 partnerships

Marketing Communication Development

• Responsible for seeing all campaign elements through execution and delivery
• Write creative briefs and brief teams to inform creative development
• Provide strategic creative feedback throughout creative development process
• Serve as the main point of contact for marketing department partners – creative team, show producers, production, media – as needed to facilitate execution and delivery
• Serve as a center of excellence for organization and communication
• Maintain and distribute daily/weekly prioritization and project documents (i.e.: morning snapshot, project timelines)
• Identify next steps to advance all projects forward on a consistent basis
• Provide leadership and direction over promotion priorities and media placements

Qualifications

• Must have a bachelor’s degree or equivalent experience
• 3+ years marketing experience; brand marketing at an agency or media company preferred.
• Ability to translate consumer insights and audience analytics into actionable marketing strategies
• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in New York, NY
• Must have unrestricted work authorization to work in the United States

Desired Characteristics:

• Project management experience
• Experience working with talent
• Autonomous self-starter
• Creative, innovative thinker
• Consumer of digital and social content
• Demonstrated understanding of trends in media, marketing, content consumption and distribution
• Strong grasp of news and current events
• Willingness to work outside standard business hours when necessary, including on weekends. 

This position is eligible for company sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $75,000 - $105,000; bonus-eligible

Additional Inf