Marketing Manager

About ICP

ICP is a global leader in Content Operations, partnering with some of the world's most recognizable brands, including Unilever, Diageo, Coca-Cola, Mars, P&G, Starbucks, Coty, L’Oréal, NBCU, and Aetna. Our expertise spans content management, logistics, creative operations, production, and digital commerce enablement, ensuring a seamless flow of content across all systems and channels. We empower brands to achieve operational excellence and confidently manage their content. Content confidently.™

With offices in Atlanta, London, Mexico City, Mumbai, and Shanghai, we operate on a global scale, delivering world-class solutions that drive exceptional business outcomes.

Who We Are  

At ICP, our values define us: we are Curious, Focused, Creative, Trustworthy, and Inclusive.

We're A People First Company

At ICP, we provide benefits that matter to our people and enable us to be engaged both in and outside of work. We foster a culture where work/life balance is nurtured and encouraged, offering hybrid working, generous paid time off, paid holidays, volunteer time off, and Summer half-day Fridays.  We also take care of our people with competitive medical, dental, and vision benefits, mental health support, and a robust savings plan.

Bring the Confidence  

Are you a relationship-focused, driven professional with a growth mindset? Do you thrive on breaking through challenges and excelling in competitive environments? You're not expected to have all the answers, but your passion for uncovering solutions and building strong partnerships makes you the perfect fit for this role. We’d love to hear from you!

About the Role

You get the opportunity to build our Marketing Team from the ground up. As our new Marketing Manager you will be a critical driver of ICP’s brand strategy, responsible for elevating brand identity, enhancing our online presence, managing key events, and executing performance marketing campaigns. This individual will ensure our messaging resonates with target audiences while delivering measurable business impact.

This critical role requires expertise in brand management, performance marketing, and brand awareness initiatives to ensure our messaging is consistent, engaging, and effectively reaches our target audience. You'll be at the forefront of building ICP's reputation as an industry leader while driving measurable results across various channels.

How you will make an impact:

Marketing Strategy

• Lead ICP’s brand strategy and oversee consistent execution across all channels.
• Develop and implement a comprehensive marketing plan in support of client development goals and ICP’s strategic plan
• Ensure consistency in branding, messaging, and visual identity globally and internal/external communication channels
• Collaborate with global internal stakeholders to develop and implement strategic approaches that effectively engage target audiences, driving awareness and impact for key topics, industries, practices, thought leadership, and community initiatives

Performance Marketing

• Campaign Management: Design, launch, and optimize multi-channel performance marketing campaigns to drive lead generation and client acquisition.
• Oversee digital presence and optimize use of the website and client relationship management system (CRM) to support thought leadership campaigns, client alerts, webinars, events, and announcements.
• Monitor campaign performance using tools like, HubSpot to leverage insights to refine strategies, improve ROI and to inform internal stakeholders about high-performing content

Brand Marketing 

• Strengthen and elevate our brand presence, ensuring consistent messaging and visuals across all channels.
• Collaborate with internal teams to create impactful thought leadership content, including whitepapers, webinars, case studies, blog posts and social media and website content.
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