Senior Analyst

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100 who are #3 in Glassdoor's Best Places to Work 2025 UK list. 

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn.

Job Description

We are seeking an experienced Senior Analyst to join our Consumer team, specializing in the PC and tablet markets in North America and globally. This role combines client communication, primary research, data analysis, and industry expertise to deliver comprehensive, country- and regional-level market intelligence on the PC and tablet markets for our global tier-one clients.

Key Responsibilities

Client Engagement & Communication

• Lead in client engagements. Primary contact window for all local client communication regarding North American and global insights and data-related inquiries, supported by the global PC analyst team and insights from primary research within their networks.
• Present market research findings in clear, structured formats suitable for various stakeholders.
• Collaborate effectively with clients and team members across multiple time zones to ensure timely communication and delivery of insights.

Thought Leadership

• Produce insightful, opinionated reports that clients and prospects actively seek.
• Provide expert commentary on industry news and trends, establishing yourself as a recognized thought leader in the PC space.
• Represent Omdia at high-profile industry events and forums.

Research & Analysis

• Lead in-region primary research efforts, including interviews with key PC industry stakeholders and face-to-face meetings to build strong relationships and credibility.

• Deliver qualitative analysis that explains market developments, highlights risks and opportunities, and provides actionable guidance to various stakeholders.
• Contribute to market tracking databases and forecasts using robust primary and secondary research, clearly documenting assumptions and creating compelling narratives around market trends.
• Develop and maintain a robust network of industry contacts throughout the PC industry.

Commercial & External Communication

• Contribute to the development of new research initiatives focused on PC market dynamics.
• Contribute to PR, blogs, and marketing activities to promote PC country- and regional-level research insights
• Support the sales and customer success teams to ensure client requests and other research needs are met promptly.
• Support sales and marketing activities in business development, including identifying new opportunities, supporting client renewals, and contributing to custom research projects.
• Develop and maintain a robust network of contacts throughout the