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Marketing Manager

WorldLink US
United Statesfull_timeVerifiedPosted 1 Feb 2025

About the role

TITLE: Marketing Manager

POSITION TYPE: Full Time (W2)

LOCATION: Plano, TX



ABOUT WorldLink:

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today’s most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https://worldlink-us.com .

WHO we’re looking for:

We are looking for a Marketing Manager who will be responsible for reporting directly to the Marketing Director, Mobile Marketing New Computing & Mobile Enhancements to craft strategy and own execution for Galaxy Buds that help the Marketing organization operate efficiently and effectively and contribute to the attainment of business goals.

Role and Responsibilities:
  • Owns and champions Galaxy Buds marketing strategies & activations within the Mobile Division.
  • Identifies market opportunities and go-to-market strategies for Mobile.
  • Drives the implementation of the strategy through a formal brief presented to key internal and external stakeholders in order to develop a detailed tactical and KPI measurement plan.
  • Establishes a formal and frequent cadence of reporting results through the development of a KPI dashboard and live meeting forum for key projects.
  • On-going optimization of the plan to maximize ROI and shift financial resources into tactics that are delivering expected business results.
  • Serve as the nexus that connects together key stakeholders within the marketing organization both locally and globally; with non-marketing cross-functional teams; agency partners; and business leadership. Foster collaboration to create an integrated and coordinate marketing execution of strategy.
  • Serve as the overall marketing expert of organization and competitor product portfolios, go-to-market and marketing strategy to help the team develop industry leading marketing strategy.
  • Drive the creation of a shared reality within the marketing organization by providing a regular overview of the business goals, market situation, brand and competitor product portfolios, target consumer personas, customer context (carriers and retailers), and competitor marketing playbooks.
Required Experien

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Company

WorldLink US

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