B2B Manager, Growth Marketing, Retention

About Strava

Strava is the app for active people. With over 180 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.

We're looking for a B2B CRM Manager to join our Growth Marketing team and own lifecycle communications for three of Strava's most strategically important B2B audiences: our Athlete & Community Partnerships (ACP) program, Strava for Business, and our Developer Relations community. In this role, you'll build and scale lifecycle programs from the ground up, translate audience insights into personalized campaigns, and partner closely with ACP, PMM, and cross-functional stakeholders to deliver the right message to the right partner at the right time. Your work will directly drive community growth, affiliate revenue, and product adoption across Strava's most influential audiences.

We follow a flexible hybrid model that generally translates to more than half your time on-site in our San Francisco or New York office — three days per week.

What You'll Do

• Own and scale ACP lifecycle programs: Strategize, build and execute end-to-end lifecycle communications for Strava's Verified Athletes, Verified Clubs, Pro Athletes, and Affiliate partners. Move programs beyond onboarding into full retention, reactivation, and engagement journeys — across email, in-app, and push.

• Execute Strava for Business communications: Manage BAU execution of in-app and email communications for the Strava for Business audience, ensuring consistent, high-quality delivery against a growing volume of campaigns. Identify and drive process improvements that reduce friction and increase performance.

• Support Developer Relations lifecycle comms: Develop and maintain foundational lifecycle communications for third-party developers who build on Strava's API, ensuring this community is engaged, informed, and set up for success.

• Partner cross-functionally to deliver: Work closely with ACP to execute against program briefs, and with PMM to align on GTM messaging and product moments. Serve as the Growth Marketing expert who brings channel, segmentation, and lifecycle expertise to every brief.

• Build toward a more sophisticated program: Own the scalability of supporting technology and resources for B2B lifecycle, enabling better orchestration, segmentation, and visibility across all Strava touchpoints.

• Measure and improve: Own email performance reporting (open rate, CTR, unsubscribes), track against program KPIs (attribution, affiliate revenue, CSAT), and surface insights that inform the next iteration.

You Will Be Successful Here If:

• You're genuinely curious about what, and who, motivates people to move, and that curiosity shows up in how you approach this role.

• You're energized by building: you see a lifecycle program that stops at one month and immediately start mapping what months two through twelve could look like.

• You have a bias for action: you're comfortable moving fast, learning from results, and iterating — even when the brief isn't perfect.

• You thrive at the intersection of art and science: you're just as comfortable drafting copy or reviewing email design as you are analyzing campaign performance in a spreadsheet.

• You're a natural collaborator: you know how to work off a brief from a cross-functional partner, bring your own expertise to it, and make the output better than either team could have done alone.

• You're curious about what "good" looks like: you're constantly benchmarking, asking questions, and pushing programs further than they've gone before.

What You'll Bring to the Team

• 4+ years of experience in lifecycle marketing, CRM, or email marketing

• Hands-on experience with marketing automation platforms; HubSpot and/or Braze experience strongly preferred

• Demonstrated ability to build and execute multi-stage lifecycle programs, not just one-off campaigns

• Experience in a B2B, partner-facing, or ecosystem role. You understand that the partner's success is your success.

• Strong analytical skills — comfortable pulling and interpreting performance data, and using it to drive decisions

• Exp