Senior Director of Content and Messaging

Job Title 

  Senior Director of Content and Messaging

Reports To 

Executive Vice President for Communications

Salary 

$135,000 - $185,000

Direct Reports 

Yes

Cross-Functional Partners 

National Team, State Teams

Location 

Remote (D.C. Preferred)

Position Status 

Full-time, Exempt

Senior Director of Content and Messaging:  JOB DESCRIPTION

About the Role:

Reporting to the Executive Vice President of Communications, the Senior Director of Content and Messaging shapes the voice of All Voting is Local ("All Voting"), drives editorial strategy, and ensures consistent messaging across all channels to boost All Voting’s awareness and pipeline growth. This position involves work for both All Voting and AVL Action.

Core Role Responsibilities:

• Strategy & Messaging: Develop comprehensive messaging frameworks, narratives, and brand guidelines using best practices and poll-tested guidance to ensure consistency.
• Content Leadership: Own the editorial calendar and lead copywriting and content creation (blogs, white papers, videos, social) that support full-funnel organizational objectives.
  • Content creation for high-level / high-visibility organizational products (e.g. annual report, research papers, donor communications)
• Thought Leadership: Create executive-level narratives, bylines, and speeches that position senior leaders as industry experts.
  • Rapid response messaging as well as opportunities that are planned.
• Personnel Management: Support and lead a team of two managers, overseeing executive and digital communications to create strategic and visionary content that meets the moment.
• Cross-functional Collaboration: Work across the organization’s teams, coordinating with program, policy and analytics, and development staff, to deliver content that meets the need of the organization, uplifting successes and shifting the narrative around threats.
• Ability to travel to attend organizational retreats, functions, and events; occasionally work on-site at All Voting's Washington, D.C. office.

Core Organizational Responsibilities:

• Develop, work toward, and successfully accomplish OKRs for the Communications department.
• Navigate and utilize All Voting's various platforms (e.g., Asana, Google Workspace, Slack) and methods (M.O.C.H.A.) to see work through to satisfactory completion.
• Liaise with All Voting team members, as necessary, on communication, follow-up, and other applicable projects, initiatives, and deliverables.
• Regular travel to convenings, conferences, and critical meetings.
• Other duties as assigned. 

Required Qualifications & Competencies:

• Bachelor’s degree in communications, public relations, journalism, marketing or relevant work experience.
• Eight to ten years of relevant communications and/or public relations experience, including direct experience engaging with media.
• Five or more years of experience working in a communications capacity with national non-profits or NGOs. 
• Proven success in the ability to understand multiple and diverse audiences to develop content focused on their specific needs and interests. 
• An excellent writer who can quickly learn and adapt to All Voting’s tone and voice.
• Excellent strategic and innovative thinker with the ability to break down concepts into actionable steps to execute and follow through from development