Head of Customer Advocacy, AI GTM
ServiceNowAbout the role
Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can’t wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Unsure if you meet all the qualifications of a job description but are deeply excited about the role? We still encourage you to apply! At ServiceNow, we are committed to creating an inclusive environment where all voices are heard, valued, and respected. We welcome all candidates, including individuals from non-traditional, varied backgrounds, that might not come from a typical path connected to this role. We believe skills and experience are transferrable, and the desire to dream big makes for great candidates.
Job Description
The successful candidate for this role will serve as the right hand of the Global Head of AI GTM on customer advocacy, engagement and storytelling for the newly formed AI GTM business unit at ServiceNow. This role will be the right hand of the Global Head of AI GTM to craft, collaborate and align AI storytelling; with tight collaboration and exposure at the highest levels of ServiceNow. The AI Customer Advocacy lead will also play a pivotal role building and managing the Global Head of AI GTM’s executive engagement program working across all Geo and segment teams to accelerate business, while ensuring a great experience for ServiceNow’s prospects and customers before, during and after key meetings.
What you get to do in this role:
- Optimize the process for the Global Head of AI GTM, in their engagement with Customers and other external moments to drive thought leadership and/or advance business opportunities and key executive relationships: ensure thorough and thoughtful briefing documents, create any materials needed for the meeting, partner with sales to deliver follow-up messages to the customer, etc.
- Establish a deep understanding of all ServiceNow’s AI product offerings and work closely with the Global Head of AI GTM, Marketing, Communications, Partners and Field GTM leaders to align and scale the AI narrative for ServiceNow that strategically positions our AI platform across all workflows.
- Work closely with Global Marketing, Corporate Communications, Inspire Value, Customer Success and Field enablement to ensure consistent AI messaging alignment is in place across various levels of outbound engagement.
- Deepen customer/partner relationships: work with the Sales and Customer Success organizations to proactively engage top customers and partners to build exec network and relationships.
- Prioritize which Customers and Partners the Head of AI GTM spends time with, working with regional sales leads on which customers they should meet with, when.
- Attend all necessary Exec-Customer meetings. Capture major takeaways, maintain milestones, track, assign and drive the delivery of clear actions to advance relationship value.
- Right hand to help Global Head of GTM on exec level content messaging and thought leadership
- Lead quarterly reporting of performance and impact.
Qualifications
In order to be successful in this role, we need someone who has:
- 10+ years of work experience (or 7+ years post-MBA or equivalent higher-degree), preferably in management consulting, sales/GTM strategy & ops and/or technology sales.
- Preferred candidates should possess a combination of sales, strategy, communications, and product marketing skills and experience.
- Track record as a servant leader and reputation for leadership agility through influence
- Demonstrated exceptional learning agility and passion for technology and the emerging AI category
- Proven success understanding of customer needs; problem-solver mindset who is has a deep passion for great storytelling
- Sharp business judgment, ability to see "big picture" and to prioritize
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