Marketing + Purpose Senior Manager, Communications

Overview

The Marketing + Purpose Sr. Manager, Communications, is a key member of the Marketing + Purpose Leadership Team. Working collaboratively across the Co-op, they are responsible for helping shape the Co-op’s narrative in all channels. This includes the development, implementation, and ongoing assessment of go-to-market and membership communications strategies and plans, partnering with the co-op’s PR agency of record to develop media relations strategies, and handling proactive and reactive trade and local media relations. This leader owns PCC’s internal communications program and plays a key role in shaping culture and storytelling.

Job Locations

US-WA-Seattle

Address

3131 Elliott Ave

Comp Details

$80,548 - $104,734/ annually, depending on experience. Bonus eligible.

Our Culture

PCC is committed to welcoming  people of all identities, cultures and backgrounds. As a triple-bottom line co-operative, our vision , mission, and values stand firmly rooted in the nourishment and well-being of our planet, its people and communities.

 

While racism and colonialism continue to play a significant role in shaping food systems, PCC is committed to cultivating justice-centered relationships that do not exploit.

PCC does not tolerate bigoted behavior within our community. Accordingly, we take action to foster a safe and inclusive environment.

Our Vision

To inspire and advance the health and well-being of people, their communities, and our planet.

 

Our Mission

We ensure that good food nourishes the communities we serve while cultivating vibrant local, organic food systems. 

 

Our Values

We foster high standards

We act with integrity

We embrace stewardship

We take action because we care

 

In addition, leaders are expected to:

Build Effective Teams

Ensure Accountability

Inspire Others

Main Job Responsibilities

 

• Leads development of public relations/communications strategy and tactical plan (internal, external, and membership), including identifying key tentpole stories for the co-op annually to increase awareness, build affinity, and engage and grow membership.
• Works closely with Marketing + Purpose, Membership, HR, Operations, Merchandising, the Leadership Team, and other internal groups to ensure communications plans are integrated and aligned.
• Leads development and implementation of executive communications program.
• Leads crisis communications planning and function.
• Leads internal communications with a focus on staff engagement, Purpose, JEDI and co-op storytelling.
• Spearheads proactive public relations announcements and related activities.
• Owns trade and local business media relations as well as reactive media requests, including prepping leadership for and staffing media interviews.
• Crafts press releases, proactive and reactive internal and external messaging, and FAQs for use with press, customer service, staff, and member relations.
• Monitors and shares relevant co-op, industry, and competitive media coverage.
• Manages relationship with external public relations agency on a day-to-day basis and in setting strategy.
• Owns strategic planning for organic social media and manages relationship with external social media agency supporting organic social media.
• Creates and maintains library of core co-op storytelling assets.
• Handles award submissions and supporting media outreach.
• This position works consistently at a light physical work level and may be asked to work on occasion at a medium or heavy physical work level when supporting stores or other offsite events. Frequently required to sit, walk, reach, and grasp. Occasionally required to be on feet with a mix of standing and walking throughout shift.
• Performs other tasks and duties as assigned.

This job description is not meant to be an all-inclusive list of duties, responsibilities, and requirements, but constitutes a general definition of the position’s scope and function within our company. PCC Community Markets reserves the right to amend and change duties, responsibilities, and requirements to meet the changing industry or business needs, as necessary.

 

Qualifications and Skills

REQUIRED:

• Bachelor of Arts degree (or higher) in public relations, communications, or related program.
• 7-10 years of communications, public relations, and/or media relations experience.
• Experience managing an external PR agency.
• Excellent writing skills.
• Media engagement, including pitching and crisis