Senior Director - Retention Marketing and Student Experience

Company Description

About Chamberlain University

Chamberlain University has a 130-year history and the mission to educate, empower, and embolden diverse healthcare professionals who advance the health of people, families, communities, and nations. Our regionally accredited University is comprised of the College of Nursing and the College of Health Professions. Our College of Nursing offers a Bachelor of Science in Nursing (BSN) degree program at 23 locations and online post-licensure degree programs and certificates including RN to BSN, RN to MSN, a Master of Science in Nursing (MSN) with six Specialty Tracks, and a Doctor of Nursing Practice (DNP). Our College of Health Professions offers online options with a Master of Public Health degree, Master of Physician Assistant Studies, Public Health Certificate programs, and a Master of Social Work degree. Learn more about Chamberlain University, part of Adtalem Global Education, at www.chamberlain.edu.

There is one very significant way Chamberlain is different than other Universities - Chamberlain Care®. Healthcare education is offered in a culture of service excellence and care in four ways: care for self, care for colleagues, care for patients/clients, care for all. By living Chamberlain Care®, we’ve built a culture in which colleagues and students thrive and we graduate extraordinary healthcare professionals who transform the health of people worldwide.

Chamberlain Care® is the guiding principle we provide to each other and to our students to help our students achieve their goals, reach their dreams and impact healthcare at a national level.
If you're ready to live Chamberlain Care®, we invite you to apply today!

In our U.S. locations, we operate on a hybrid work model with three in-office days and two remote days per week. Starting Q1 2025, we will transition to a four-day in-office schedule, Monday–Thursday. This in-office time fosters creativity, innovation, communication, and stronger team relationships, supporting both individual and organizational success.
 

Job Description

This role will serve as a champion for students, actively promoting a cohesive student experience. This position is responsible for directing the development and implementation of retention marketing strategies, creating a personalized, seamless omnichannel experience. Using data to develop strategic initiatives to promote student achievement, this position will help facilitate student progression and increased graduation rates. 

The Senior Director is also responsible for managing the retention marketing staff and agency partners and working in cooperation with various functional teams to achieve results.

• Promotes resources and solutions to enable student success.
• Creates best-in-class programs and campaigns that provide high quality student experiences.  Identifies challenges and obstacles within the student journey and connects with resources to reduce friction.
• Directs the operations of the Retention Marketing team.   Guides and directs the development of the creative work to organization's advertising and marketing standards.
• Uses data analytics and establishes/monitors KPIs to measure the effectiveness of student retention initiatives and regularly reports on progress to senior management
• Oversees all retention marketing communications including branding, print, digital, social media, and collateral materials.
• Develops annual planning process and leads the overall development of retention marketing plans and strategy.
• Leads the identification and development of new  technology and service offerings, and is responsible for maintaining and managing the existing retention marketing services, technology and systems.
• Ensures the positioning is articulated in a clear and consistent manner in all communication vehicles.
• Selects, trains, motivates and develops retention marketing staff and builds strong productive relationships with key functional areas
• Ensures all communications are coordinated, supports retention marketing objectives and are an effective expenditure of resources.
• Tracks, measures and evaluates the results of retention marketing programs in order to recommend and execute changes to the plan.
• Collaborate with consumer insights and direct retention marketing tests.  Translates insights into meaningful strategies and tactics and implements as needed.

Qualifications

• 10+ years marketing experience, ideally in consumer engagement/customer relationship management is required
• 5+ years’ experience with the supervision and management of direct reports within a department is required.
• 2+ years experience with strategic marketing – leading consumer testing.
• Experience in a