Associate Marketing Director

At Richemont Americas, we aspire to reflect the ever-changing world around us. We are proud to employ talent from many different backgrounds, experiences, and identities to build a continually evolving, inclusive community where the diversity of our colleagues and clients is rich and celebrated. We believe when inclusion is fully embraced and empowered, creativity and knowledge emerge to deliver excellence, advancing the community that is uniquely Richemont Americas.

 

Boldness, passion and talent can open doors that appear to be closed. Much more than just a Manufacture, more than just a Maison, Roger Dubuis is a world of its own within the prestigious Richemont Group. A world where creativity reigns and originality rules, driven by the ongoing quest for excellence.

Roger Dubuis sets itself apart from the rest. What about you?

 

#norulesourgame - to complete our Marketing Team in New York, we are looking for a brilliant:

Associate Director, Marketing

Roger Dubuis | New York, NY

 

Reporting to the Brand President of the Americas, you will be responsible for activating the brand in all of our points of sale across Americas in accordance with the brand communication and budget guidelines and in close collaboration with the retail department and external partners.

Your main responsibilities will include:

Marketing Strategy & Development:

 

• Lead and develop impactful long term marketing vision incl. event and desirability strategy, affinity partnership approach and “out of the box” concepts to drive Maison desirability 
• Orchestrate Product launches across all POS (IB, EB & specialty) & full coordination with all relevant functions including Retail, Training and Partners
• Oversee Maison's events & ensure Maison's identity is well expressed & conveyed to the audience. Develop creative concepts to drive ROI and build awareness
• Manage and control A&P budget, in line with yearly budget & guidelines
• Ensure that planned ROI is achieved in each Maison initiative

 

Communication Strategy & Events:

• Further develop Maison's awareness, desirability and visibility in the Americas
• Leverage and adapt locally HQ guidelines and messaging through media plan, PR and Events, and oversee its implementation.
• Set and roll out event strategy: Implement and execute event calendar for the brand including identifying and building key sponsorships and partnerships that meet Maison’s criteria and objectives driving sales and exposure to key audience
• Establish and build strong connections with various vendors, retailers, publishers, press, collectors, and key opinion leaders
• Monitor editorial performance & put in place action plans accordingly
• Build CRM initiatives including client exposure and in store experiences to drive and increase traffic in boutique

In partnership with the Commercial team develop a clienteling journey to achieve KPIs and objectives and deliver best in class experiences for our collectors

VM / Store Planning

• Develop and Implement all Visu