Sr. Content Marketing Specialist

Company Description

Our Mission

At Palo Alto Networks® everything starts and ends with our mission:

Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

FLEXWORK is an employee-centric reimagining of how we work. We built FLEXWORK based on employee feedback – it is about flexibility, trust, and choice whenever possible. It’s been a journey of disruption that has yielded the best of our values. We offer as much flexibility as possible, and choices that enable you to be most productive, including benefits that meet your needs and learning opportunities that you feel passionate about.

Our Approach to Work

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together!

Job Description

Your Career

As a Content Marketing Specialist, Firewalls & Security Services at Palo Alto Networks, you will be part of a team responsible for leading the editorial direction, production, execution, and performance measurement of FW & CDSS content globally. You will collaborate closely with our product marketing, demand generation and field marketing teams, translating technical material into compelling stories that are easy for our key audiences to consume. The role will be measured against your content's impact on our pipeline, audience engagement, and share of voice in the marketplace.

Your Impact

• Work collaboratively with campaigns, corporate communications, security research teams, product marketing to develop themes and storylines that resonate with our target audiences
• For those storylines, write, edit, produce, publish, and promote industry-leading content that includes thought leadership, SEO content, blogs, videos, interactives, and collateral
• Establish goals and clearly defined metrics of success to measure the quality of content, audience growth, engagement, and content reach
• Track the performance of and optimize content
• Efficiently work with internal and external agencies, vendors, creative teams, and copywriters to produce content
• Own, maintain, and enforce editorial guidelines
• Understand and grow our earned, paid, shared, and owned security content strategy
• Stay up to date on the security content landscape to make content strategy recommendations

Qualifications

Your Experience

• At least 5+ years of proven content marketing experience and results in a technical B2B industry - security or cloud software experience preferred
• A passion for security and technical content
• Experience with creative storytelling, with the flexibility to write both a newsworthy blog post, or copy edit technical content from contributors who do not have marketing background
• Understanding of SEO, the marketing funnel, and the customer journey process that supports demand generation and install base marketing
• Excellent editorial, communications and project management skills, as well as exceptional attention to detail
• Ability to collaborate with stakeholders, while building powerful stories of the highest quality in multiple formats (written, video, blogs)
• Strong written and oral communication skills
• Driven, self-motivated, and always looking for ways to improve on our current marketing efforts
• Able to work in a fast-paced, high-growth environment

Additional Information

The Team  

Being in marketing at Palo Alto Networks means you will be in the midst of the changes impacting our cybersecurity industry, helping our internal teams, customers, and partners address the ever-changing threats we all face daily. Making, doing, building and rebuilding, leading initiatives that have never been done before. We solve real problems with new ideas, striving tirelessly for simplicity.

We are disruptors; we challenge entrenched beliefs and look to the future of what’s possible. We like our work to answer big questions and drive the business ahead. How do we enable more productivity and strengthen our ability to scale